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Industry Landscape
The US nonprofit sector is a significant economic force, continually adapting to evolving societal needs and funding landscapes. It faces challenges in securing diverse funding streams and retaining skilled talent, but also sees opportunities in technology adoption, cross-sector collaborations, and increased focus on social justice and environmental sustainability. Growth is steady, driven by increasing demand for services and innovative solutions to complex community issues.
Total Assets Under Management (AUM)
Number of Registered Nonprofits in United States
~Approximately 1.8 million in the US (2024 est.)
(1.5-2.0% annually CAGR)
- Growth primarily from new organizations addressing emerging social needs.
- Consistent increase over the past decade.
- Reflects ongoing demand for nonprofit services.
Total Addressable Market
2.6 trillion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-powered Grant Discovery & Management
AI and machine learning can revolutionize how nonprofits identify funding opportunities, automate grant writing components, and manage donor relationships, significantly boosting efficiency and fundraising success.
Blockchain for Philanthropy & Transparency
Distributed ledger technology can enhance transparency and accountability in charitable giving, allowing donors to trace their contributions and verify impact, building greater trust in the sector.
Virtual & Augmented Reality for Training & Engagement
VR/AR can offer immersive training for nonprofit staff and volunteers, simulate disaster preparedness scenarios, and create engaging virtual experiences for community outreach and fundraising.
Impactful Policy Frameworks
American Rescue Plan Act (ARPA) (2021)
The American Rescue Plan Act of 2021 provided significant federal funding to states, localities, and tribes, including substantial allocations for nonprofit organizations and community programs to address the economic and public health impacts of the COVID-19 pandemic.
ARPA funds have provided critical financial relief and program expansion opportunities for many nonprofits, though compliance and reporting requirements have added administrative burden.
California Assembly Bill 265 (2023)
This bill expanded the types of charitable organizations eligible for tax-exempt status under state law, aligning more closely with federal definitions and reducing administrative hurdles for certain emerging nonprofit structures.
AB 265 simplifies the formation and operation for certain types of nonprofits in California, potentially increasing the number and diversity of organizations seeking support from entities like Thrive Alliance.
IRS Form 990-T Modernization (ongoing)
The IRS is continuously updating regulations and guidance around the Unrelated Business Income Tax (UBIT) and the associated Form 990-T, impacting how nonprofits report and pay taxes on certain non-mission-related income.
Ongoing changes to 990-T reporting can create compliance complexities for nonprofits, requiring organizations like Thrive Alliance to provide updated guidance and capacity-building support to their members.
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