Top Marketing Strategies for They Said So

They Said So User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

Content Creator

Industry :

Digital Media

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Increase engagement and build a loyal following on his YouTube channel by incorporating impactful quotes into his videos
• Discover unique and inspiring quotes to use as captions for his Instagram posts to attract a wider audience
• Stay updated on trending topics and share relevant quotes on Twitter to enhance his online presence and establish thought leadership

Frustrations

• Finding high-quality quotes that resonate with his target audience and align with his brand message
• Spending excessive time searching for the perfect quote across various platforms and websites
• Ensuring the quotes he uses are properly attributed and avoid any copyright issues

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Elevate her company's social media presence by incorporating inspiring quotes into their posts to increase brand awareness and engagement
• Find motivational quotes to share with her team during meetings and presentations to boost morale and inspire creativity
• Access a reliable source of business-related quotes to use in marketing materials and presentations to add credibility and impact

Frustrations

• Discovering quotes that are both relevant to the tech industry and resonate with a professional audience
• Ensuring the quotes used align with her company's brand voice and messaging
• Sourcing quotes that are not overused or cliché and maintain a sense of originality

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Software Developer

Industry :

Software Development

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Integrate the They Said So API into his app to provide users with a daily dose of inspiration and increase app engagement
• Discover a diverse range of quotes that cater to the interests of his app's target audience
• Utilize the API's features to customize the quote selection based on user preferences and app themes

Frustrations

• Finding an API that offers a comprehensive collection of quotes with flexible integration options
• Ensuring the API is reliable and provides consistent uptime to avoid disruptions within his app
• Managing API costs effectively, especially as his app's user base grows and API usage increases

They Said So Geographic and Demographic Insights

Geographic Insights: They Said So sees the majority of its user base concentrated in English-speaking countries, with the US dominating at 45% and India following with 15%.

Demographic Insights: They Said So's user base skews slightly towards females, with a strong representation in the 18-34 age group, suggesting a preference for online content consumption.

They Said So Socio-economic Profile

Household and Income Insights: The platform appeals to a mix of income levels, primarily those in the middle-income bracket, reflecting a broad user base with diverse needs.

Educational and Employment Insights: The platform is popular among individuals in full-time employment and students, predominantly those with at least a high school education.

They Said So Behavioral Insights

Interest-Based Insights: They Said So targets individuals interested in personal development, spirituality, content creation, and technology, reflecting the diverse applications of quotes.

Technology and Social Media Usage: Users primarily access They Said So through desktop devices, with significant usage on YouTube and Instagram, indicating a preference for visual content.

They Said So Top Competitors