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The Sasha Group Target Audience

User Segments

Age: 38

Gender: Male

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 45

Gender: Female

Occupation: CEO

Education: Master's Degree, Business Administration

Age: 52

Gender: Male

Occupation: Brand Director

Education: Bachelor's Degree, Communications

Marketing Manager Mike

Marketing Manager Mike

Age: 38
Gender: Male
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Retail
Channels: LinkedInYouTubeInstagram

Goals

  • To significantly increase brand visibility and customer engagement across digital channels
  • To achieve measurable ROI from marketing campaigns and justify budget allocation
  • To stay updated with the latest digital marketing trends and implement innovative strategies.

Pain Points

  • Lack of in-house expertise for specialized marketing functions like advanced analytics
  • Difficulty in accurately attributing sales to specific marketing efforts
  • Struggling to keep up with the rapid pace of social media trends and algorithm changes.

The Sasha Group Geographic Distribution

The Sasha Group primarily targets North American markets, with a strong presence in the US and Canada, followed by key English-speaking and European countries.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are generally from smaller to medium-sized households, with a significant concentration in high-income brackets.

Employment Status

Income Distribution

Education Level

The Sasha Group Behavior Analysis

Behavior Profile

Social Media Marketing
Digital Transformation
Brand Relevance
Consumer-Centric
Integrated Marketing
Speed of Culture
Online Presence
Engagement
Lead Generation
Conversion Rates
Content Creation
Agile Marketing
Community Building
Influencer Marketing
Problem Solving
Learning
Innovation
Results-Oriented
Adaptability
Value Seeking

Device Breakdown

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