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Premier Hockey League (PWHL) Target Audience

The PWHL's target audience is fans of women's hockey, sports enthusiasts, and individuals who support gender equality in sports. They aim to attract a diverse audience of all ages, backgrounds, and locations interested in the highest level of professional women's hockey.

User Segments

Premier Hockey League (PWHL) Geographic Distribution

The PWHL's primary markets are the United States and Canada, capturing a significant majority of the user base. The league also sees smaller but growing interest from European countries like Finland, Sweden, and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

30%
Finland flag

Finland

3%
Sweden flag

Sweden

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The PWHL attracts a range of household sizes, with a concentration in 3-4 person households. The income distribution leans towards middle-income earners.

Employment Status

Income Distribution

Education Level

Premier Hockey League (PWHL) Behavior Analysis

Behavior Profile

Device Breakdown

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