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The PWHL's target audience is fans of women's hockey, sports enthusiasts, and individuals who support gender equality in sports. They aim to attract a diverse audience of all ages, backgrounds, and locations interested in the highest level of professional women's hockey.
The PWHL's primary markets are the United States and Canada, capturing a significant majority of the user base. The league also sees smaller but growing interest from European countries like Finland, Sweden, and Germany.
United States
Canada
Finland
Sweden
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The PWHL attracts a range of household sizes, with a concentration in 3-4 person households. The income distribution leans towards middle-income earners.
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