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Professional Women’s Hockey League (PWHL) Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Sports Marketing Manager
Education: Master's Degree, Marketing
Age: 41
Gender: Male
Occupation: Event Operations Director
Education: Bachelor's Degree, Business Administration
Age: 28
Gender: Female
Occupation: Digital Content Specialist
Education: Bachelor's Degree, Communications
Sarah Chen
Goals
- Stay updated on the latest trends and innovations in sports marketing to effectively promote events
- Expand professional network within the sports industry to identify collaboration opportunities and advance career
- Balance demanding work schedule with personal interests, including attending live sports events and supporting women's leagues.
Pain Points
- Difficulty in accurately measuring the ROI of digital marketing campaigns in sports
- Keeping up with the rapid pace of change in social media algorithms and content trends
- Limited budget allocations for innovative marketing initiatives in smaller or newer sports leagues.
Professional Women’s Hockey League (PWHL) Geographic Distribution
The PWHL primarily targets North American markets (Canada, USA), leveraging established hockey fan bases. Minor global interest exists in traditional hockey nations.
Top Countries
Canada
United States
Sweden
Finland
Switzerland
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The league appeals to diverse household sizes, with a strong lean towards medium-income families, and a significant segment of higher income individuals.
Employment Status
Income Distribution
Education Level
Professional Women’s Hockey League (PWHL) Behavior Analysis
Behavior Profile
Device Breakdown
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