The Lavender Agency Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Growth Collective

Fractional CMO

Chief Outsiders

Top Marketing Channels

Growth Collective

Content Marketing
Examples: Blog posts, Case studies, Whitepapers
Campaigns: Growth Playbook Series, Client Success Stories, Industry Insights Webinars

SEO/SEM
Examples: Keyword optimization, Google Ads, Bing Ads
Campaigns: Fractional CMO Search Campaigns, Marketing Consultant Ads, 'Hire a Growth Expert' SEO

Social Media Marketing
Examples: LinkedIn thought leadership, Twitter discussions, Facebook ads
Campaigns: Expert Spotlight Series, Industry Trends Discussion, Fractional Talent Recruitment

Partnerships/Affiliates
Referral programs, Consulting firm collaborations, Tech platform integrations
Strategic Alliance Program, Joint Venture Marketing, Platform Integration Launch

Outbound Sales
Direct email outreach, Cold calling, LinkedIn Sales Navigator
Personalized Outreach for Founders, 'Scale Your Marketing' Prospecting, Fractional Talent Introduction

Online Marketplace/Platform
Growth Collective platform, Expert directories, B2B service listing sites
Platform Onboarding Campaign, 'Find Your Marketing Expert' Promotion, Featured Consultant Showcase

Vast network of pre-vetted marketing talent

flexible and scalable solutions

strong platform technology.

Quality control can vary across consultants

may lack deep industry specialization compared to niche agencies

less direct control over consultant performance.

Expand into new verticals beyond general marketing

develop specialized fractional roles

offer more comprehensive project management tools.

Increased competition from other talent marketplaces

client preference for full-service agencies

economic downturn impacting freelance hiring.