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Major Markets
Key Competitors
VMLY&R
Ogilvy
VMLY&R
Global network and reach
Expertise in brand experience and CRM
Diversified client portfolio
Potential for bureaucratic processes due to size
Less agile than smaller agencies
May be perceived as less specialized in niche areas
Expansion into emerging markets
Development of AI-driven marketing solutions
Increased demand for integrated brand experiences
Intense competition from other global agencies
Economic downturns impacting marketing budgets
Rapid technological changes requiring continuous adaptation
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