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Executive Summary

Industries

Progressive AdvocacyPolitical StrategyNon-Profit Sector

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

The Hub Project Top Products

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Brand Positioning

The Hub Project positions itself as the indispensable strategic partner and infrastructure builder for progressive advocacy, focusing on enabling systemic change rather than building its own public brand.

Customer Sentiments

Customer sentiment appears highly positive, as the Hub Project serves as a trusted, behind-the-scenes enabler for progressive organizations looking to amplify their impact and achieve policy wins. Their partners value the specialized expertise and capacity building they provide.

The Hub Project Key Value Propositions

The Hub Project's key value proposition lies in providing critical strategic, communications, digital, organizing, and research expertise to progressive organizations. They enable partners to scale their efforts, build coalitions, and effectively win policy battles and influence public discourse.

Strategic Support & Coalition Building
Communications & Digital Expertise
Organizing & Grassroots Capacity
Research & Polling Analysis

The Hub Project SWOT Analysis

Strengths

Strong focus on progressive policy issues.

Offers comprehensive strategic services.

Operates as a behind-the-scenes partner.

Weaknesses

Not a traditional brand-focused organization.

Relies on partner organizations for direct impact.

Limited direct public-facing campaigns.

Opportunities

Growing demand for progressive advocacy.

Opportunity to expand coalition building.

Leverage digital trends for broader reach.

Threats

Highly polarized political landscape.

Competition from other advocacy groups.

Dependence on funding and partner alignment.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

The Hub Project Target Audience

View Details

Geographic Insights

The Hub Project's primary focus is the US, with minor international engagement in allied Western nations.

Top Countries

United States flag

United States

99% market share

Canada flag

Canada

0.3% market share

United Kingdom flag

United Kingdom

0.2% market share

Australia flag

Australia

0.2% market share

Germany flag

Germany

0.1% market share

The Hub Project Audience Segments

Progressive Org. Leaders

30-55 years

Male • Female

Washington, D.C. • New York, NY • San Francisco, CA • Chicago, IL • Boston, MA

Communications & Digital Strategists

25-45 years

Male • Female

United States

Research & Policy Experts

35-65 years

Male • Female

United States

Grassroots Organizers & Campaign Staff

22-35 years

Male • Female

Washington, D.C. • Major US Cities

Progressive Legal & Policy Advocates

28-50 years

Male • Female

United States

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor The Hub Project

Co-Branded Content Collaboration

The Hub Project can partner with other progressive organizations to create content like reports, webinars, or infographics. This amplifies the reach of both organizations, builds credibility, and provides valuable resources to their shared target audience, driving engagement and partnership opportunities.

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Product Utilization Playbooks

Create playbooks detailing how partner organizations can best utilize The Hub Project's services (communications, digital strategy, organizing, research). These playbooks would provide step-by-step guides and best practices to help partners maximize the impact of their campaigns, increasing adoption and satisfaction.

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Customer Exit Feedback Collection

Implement a process for collecting feedback from partners who decide to discontinue their collaboration with The Hub Project. This allows for the identification of areas for improvement in service delivery, partnership management, and overall strategy, leading to increased retention and better alignment with partner needs.

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