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Major Markets
United States
Canada
United KingdomKey Competitors
The Hub Project Top Products
Brand Positioning
The Hub Project positions itself as the indispensable strategic partner and infrastructure builder for progressive advocacy, focusing on enabling systemic change rather than building its own public brand.
Customer Sentiments
Customer sentiment appears highly positive, as the Hub Project serves as a trusted, behind-the-scenes enabler for progressive organizations looking to amplify their impact and achieve policy wins. Their partners value the specialized expertise and capacity building they provide.
The Hub Project Key Value Propositions
The Hub Project's key value proposition lies in providing critical strategic, communications, digital, organizing, and research expertise to progressive organizations. They enable partners to scale their efforts, build coalitions, and effectively win policy battles and influence public discourse.
The Hub Project SWOT Analysis
Strengths
Strong focus on progressive policy issues.
Offers comprehensive strategic services.
Operates as a behind-the-scenes partner.
Weaknesses
Not a traditional brand-focused organization.
Relies on partner organizations for direct impact.
Limited direct public-facing campaigns.
Opportunities
Growing demand for progressive advocacy.
Opportunity to expand coalition building.
Leverage digital trends for broader reach.
Threats
Highly polarized political landscape.
Competition from other advocacy groups.
Dependence on funding and partner alignment.
Market Growth Stage
Pace of Market Growth
The Hub Project Target Audience
Geographic Insights
The Hub Project's primary focus is the US, with minor international engagement in allied Western nations.
Top Countries
United States
99% market share
Canada
0.3% market share
United Kingdom
0.2% market share
Australia
0.2% market share
Germany
0.1% market share
The Hub Project Audience Segments
Progressive Org. Leaders
30-55 years
Male • Female
Washington, D.C. • New York, NY • San Francisco, CA • Chicago, IL • Boston, MA
Communications & Digital Strategists
25-45 years
Male • Female
United States
Research & Policy Experts
35-65 years
Male • Female
United States
Grassroots Organizers & Campaign Staff
22-35 years
Male • Female
Washington, D.C. • Major US Cities
Progressive Legal & Policy Advocates
28-50 years
Male • Female
United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor The Hub Project
Co-Branded Content Collaboration
The Hub Project can partner with other progressive organizations to create content like reports, webinars, or infographics. This amplifies the reach of both organizations, builds credibility, and provides valuable resources to their shared target audience, driving engagement and partnership opportunities.
Learn moreProduct Utilization Playbooks
Create playbooks detailing how partner organizations can best utilize The Hub Project's services (communications, digital strategy, organizing, research). These playbooks would provide step-by-step guides and best practices to help partners maximize the impact of their campaigns, increasing adoption and satisfaction.
Learn moreCustomer Exit Feedback Collection
Implement a process for collecting feedback from partners who decide to discontinue their collaboration with The Hub Project. This allows for the identification of areas for improvement in service delivery, partnership management, and overall strategy, leading to increased retention and better alignment with partner needs.
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