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The Food Group Target Audience

User Segments

Age: 45

Gender: Male

Occupation: Marketing Director

Education: Master's Degree

Age: 38

Gender: Female

Occupation: Brand Manager

Education: Bachelor's Degree

Age: 50

Gender: Male

Occupation: Head of Product Development

Education: Professional Degree

Mark Innovate

Mark Innovate

Age: 45
Gender: Male
Occupation: Marketing Director
Education: Master's Degree
Industry: Food Marketing
Channels: LinkedInYouTubeInstagram

Goals

  • To drive significant market share growth for existing product lines
  • To successfully launch innovative new food products that capture consumer attention
  • To build a strong, recognizable brand presence across all digital channels.

Pain Points

  • Difficulty in accurately measuring ROI for marketing campaigns
  • Struggling to keep up with rapidly evolving consumer preferences and market trends
  • Internal bureaucracy slowing down decision-making and project execution.

The Food Group Geographic Distribution

The Food Group primarily targets the US market, with significant activity in Canada. Other English-speaking and major European markets represent smaller shares.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users often belong to 2-4 person households with high income, indicative of senior-level professionals in the F&B sector.

Employment Status

Income Distribution

Education Level

The Food Group Behavior Analysis

Behavior Profile

LinkedIn_Usage
YouTube_Usage
Business_Strategy
Market_Research
Innovation
Digital_Marketing
Culinary_Arts
Food_Trends
Sustainability_Interest
Content_Consumption
Desktop_Usage
Brand_Management
Social_Media_Engagement
Data_Analytics
Problem_Solving
Networking

Device Breakdown

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