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The Chosen Prime is an e-commerce retailer specializing in collectible action figures, with a focus on the Transformers franchise. They pride themselves on providing exceptional customer service, carefully packaging each order, and building a community among collectors through convention appearances and online engagement.
Company : The Chosen Prime
Industry : CollectiblesE-commerceToys
The Chosen Prime Key Value propositions
The Chosen Prime Latest news
The Chosen Prime
Transformers, action figures, and collectibles from Takara, Hasbro, and 3rd Party manufacturers, including Masterpiece, Generations, Custom Transformers, ...
Can I trust “the chosen prime” website? : r/transformers
Mar 27, 2022 ... Skip to main content Can I trust “the chosen prime” website? : r ... Thank you https://www.thechosenprime.com/twc07d. Archived post. New ...
Super7 Transformers Ultimates Wave 4 (Set of 3)
Super7 Transformers Ultimates Wave 4 (Set of 3), includes Soundwave, Starscream, and Optimus Prime Fallen Leader. ... These 7" scale made-to-order, highly ...
The Chosen Prime | Mesa AZ
The post Masterpiece Beast Wars MP-56 Rhinox Possible First In-Hand Look appeared first on. Transformer World 2005 - TFW2005.COM. https://news.tfw2005. com ...
The Chosen Prime SWOT Analysis
Strengths
Niche focus on TransformersStrong online presence and community engagementReputation for excellent customer service
Weaknesses
Dependence on a niche marketVulnerability to economic downturns impacting discretionary spendingPotential for shipping and handling challenges with fragile collectibles
Opportunities
Expand product offerings in other popular franchisesCollaborate with influencers and content creatorsDevelop exclusive product lines or partnerships
Threats
Competition from larger online retailersFluctuating demand for collectiblesCounterfeit products and untrustworthy sellers
Top Marketing Strategies for The Chosen Prime
The Chosen Prime User Persona
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Preferred platforms
GOALS
Frustrations
The Chosen Prime Geographic and Demographic Insights
Geographic Insights: The Chosen Prime's primary market is the US, followed by Canada and the UK, indicating a strong North American and English-speaking customer base.
United States
60%
Canada
15%
United Kingdom
10%
Australia
5%
Germany
5%
Demographic Insights: The Chosen Prime's target audience is predominantly male (70%), aged between 25-44, reflecting the demographic most engaged with Transformers from childhood.
The Chosen Prime Socio-economic Profile
Household and Income Insights: The Chosen Prime's customers are typically from households of 2-4 people with medium income levels, suggesting disposable income for hobbies.
Educational and Employment Insights: The majority of users are employed full-time with university or college-level education, highlighting their purchasing power and preference for online shopping.
The Chosen Prime Behavioral Insights
Interest-Based Insights: Target users show strong interest in pop culture, particularly video games, comics, movies, TV shows, and anime, aligning with collectible figures.
Technology and Social Media Usage: Users prefer YouTube, Instagram, and Twitter, reflecting engagement through video reviews, visuals, and community discussions. Desktop, Android and iOS devices are popular platforms.
The Chosen Prime Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
BigBadToyStore | 30% | Collectibles, Toys, E-commerce |
Entertainment Earth | 25% | Collectibles, Toys, E-commerce |
TFSource | 15% | Transformers, Collectibles, E-commerce |