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Bright Target Audience

The target audience is likely individuals interested in fitness, nutrition, and overall well-being who are looking for an all-in-one solution to track and improve their health metrics.

User Segments

Bright Geographic Distribution

Bright's primary market is the United States and Canada, reflecting a strong North American user base. The app also sees significant adoption in English-speaking countries like the UK and Australia.

Top Countries

United States flag

United States

45%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

6%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Bright appeals to a diverse range of household sizes, with a large portion consisting of 2-4 people. The income distribution suggests a broad appeal across different income levels.

Employment Status

Income Distribution

Education Level

Bright Behavior Analysis

Behavior Profile

Device Breakdown

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