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The Aquila Report is an independent online magazine focused on providing news and commentary for and about conservative, orthodox evangelicals in the Reformed and Presbyterian church family. Founded in 2008 and published by Reformed Churchmen Publications, Inc., they aim to deliver relevant content to their target audience through articles, news updates, and opinion pieces.
Company : The Aquila Report
Industry : Religious NewsChristian MediaReformed Theology
The Aquila Report Key Value propositions
The Aquila Report Latest news
The Aquila Report — Your independent source for news and ...
Your independent source for news and commentary from and about conservative, orthodox evangelicals in the Reformed and Presbyterian family of churches.
A Response To John Frame's The Escondido Theology
Feb 10, 2012 ... An Important New Book: Covenantal and Dispensational… ... DISCLAIMER: The Aquila Report is a news and information resource. ... The Aquila Report or ...
Why Christians Shouldn't Watch “The Chosen”
Feb 6, 2023 ... ... major review sites. I have only heard about ... However, I find this new ... DISCLAIMER: The Aquila Report is a news and information resource.
To My Fathers and Brothers: A Plea from Your Sister
Jun 28, 2021 ... And unity is important, not just for the sake of pleasantness, but so that the church does not get tossed about by every new cultural storm. Our ...
The Aquila Report SWOT Analysis
Strengths
Niche audience focusStrong brand recognition within its nicheFree access model
Weaknesses
Limited reach outside of target demographicDependence on donations and advertising revenuePotential vulnerability to online criticism and controversy
Opportunities
Expand digital presence through social media and podcastsDevelop targeted content for specific sub-groupsPartner with other organizations within the Reformed and Presbyterian world
Threats
Competition from other online Christian publishersDeclining interest in traditional denominationsNegative perceptions of conservative Christianity in broader society
Top Marketing Strategies for The Aquila Report
Personalized User Onboarding
This strategy focuses on providing a customized and engaging onboarding experience for new users, helping them understand The Aquila Report's value proposition and encouraging them to actively engage with the content. This will lead to a higher user retention rate and a stronger connection with the platform.
Content-Specific Call-to-Action Optimization
This strategy involves tailoring the call-to-actions across different types of content on The Aquila Report. This will lead to a higher conversion rate and a more effective user experience, driving engagement and encouraging deeper interaction with the platform.
Facebook Messenger Newsletters Deployment
This strategy utilizes Facebook Messenger to deliver engaging newsletters to The Aquila Report's audience, providing a convenient and personalized way to receive updates and interact with the platform. This will foster a sense of community and strengthen audience engagement, driving increased readership.
The Aquila Report User Persona
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The Aquila Report Geographic and Demographic Insights
Geographic Insights: The Aquila Report has a strong presence in the United States, which accounts for 70% of its readership. Canada follows with 10%, indicating a primarily North American audience.
Top Countries
United States
70%
Canada
10%
United Kingdom
5%
Australia
3%
Singapore
2%
Demographic Insights: The Aquila Report's core demographic is male, aged 35-54, reflecting traditional leadership roles within Reformed and Presbyterian churches.
Age Distribution
Gender Distribution
The Aquila Report Socio-economic Profile
Household and Income Insights: The Aquila Report appeals to a range of household sizes, particularly families with children (3-4 members), and predominantly serves middle-income households.
Educational and Employment Insights: The Aquila Report attracts a predominantly employed and educated audience, with a large portion working full-time and holding university or college degrees.
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Income Distribution
Education Level
Employment Status
The Aquila Report Behavioral Insights
Interest-Based Insights: Target users value Christian education, homeschooling, conservative politics, classical music, historical literature, and biblical archaeology.
Technology and Social Media Usage: Users favor YouTube, Facebook, and Twitter. Desktop usage is significant, with Android and iOS equally popular.
Interests
Device Breakdown
Social Media Usage
The Aquila Report Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The Gospel Coalition | 25.5% | Evangelical Christianity, Theology, Cultural Commentary |
| Desiring God | 15.3% | Reformed Theology, Christian Living, John Piper Sermons |
| Tabletalk Magazine | 10.2% | Reformed Theology, Christian Living, Daily Devotional Content |
