That's Nice : Market and Competitor Analysis

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thalolabs.com

www.the-aq.com/

That's Nice is a science-focused marketing and business consulting agency catering to the life sciences industry. They offer a wide range of services including branding, marketing, public relations, and M&A advisory, with a global presence and a strong network within the pharmaceutical and biotech sectors. Their expertise lies in understanding the complexities of the industry and translating that knowledge into effective business strategies for their clients.

Company : That's Nice

Industry : Life SciencesPharmaceuticalsBiotechnology

Major Markets

United States

United Kingdom

Germany

Key Competitors

Brandwidth

PRECISIONeffect

GSW

Dudnyk

That's Nice Key Value propositions

Industry Specialization

Global Reach

Strategic Thinking

Creative Execution

That's Nice Latest news

That's Nice | A Science Agency

That's Nice is the leading provider of research-driven strategic marketing in life sciences. Our strong focus on industry intelligence informs agency and ...

That's Nice | LinkedIn

Website: http://www.ThatsNice.com. External link for That's Nice ; Industry: Advertising Services ; Company size: 51-200 employees ; Headquarters: New York, NY.

Contact

New Business Inquiries, Global. Nigel Walker +1 212 366 4455 · [email protected]. Client Account Inquiries, Global. Wei Gao +1 212 366 4455 · wei@thatsnice.

Mark Allen - That's Nice, LLC | LinkedIn

Mark Allen. That's Nice, LLC. New York, New York, United States. 487 followers 488 connections. See your mutual connections. View ... http://www.thatsnice.com.

That's Nice SWOT Analysis

Strengths

Niche expertise in life sciencesGlobal presence with offices in key biotech hubsStrong network within the pharmaceutical and biotech sectors

Weaknesses

Potential over-reliance on the life sciences industryRelatively smaller agency compared to some industry giantsPricing or fee structure not readily available on the website

Opportunities

Expansion into emerging life sciences marketsDevelopment of more specialized service packagesStrategic partnerships with complementary service providers

Threats

Intense competition in the specialized life sciences marketing sectorEconomic downturns impacting pharmaceutical R&D spendingChanges in regulations affecting pharmaceutical marketing practices

Top Marketing Strategies for That's Nice

Content Marketing & Thought Leadership

Establish That's Nice as a leading voice in the life sciences industry by creating valuable content such as blog posts, white papers, and webinars on trending topics. This will attract potential clients seeking expertise and build trust in That's Nice's capabilities.

Strategic Partnerships & Alliances

Partner with complementary businesses within the life sciences ecosystem like CROs, CDMOs, and consulting firms. This will expand That's Nice's reach to a wider audience and provide access to valuable referral networks.

Targeted Account-Based Marketing (ABM)

Develop personalized campaigns focused on key decision-makers at target life science companies. This allows That's Nice to tailor their messaging and outreach to specific needs and pain points, increasing conversion rates.

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That's Nice User Persona

Name:

Dr. Sarah Chen

Age :

42

Gender :

Female

Occupation :

Chief Medical Officer

Industry :

Biotechnology

Education :

M.D., Ph.D. Pharmacology

Preferred platforms

GOALS

Secure funding for promising clinical trials of our company's novel cancer therapy by effectively communicating its potential to investors
Increase patient recruitment for ongoing clinical trials by raising awareness and improving public perception of our company and its research
Collaborate with regulatory agencies to expedite the drug approval process for our lead candidate, ensuring its timely availability to patients in need

Frustrations

Facing challenges in conveying the complexities of our scientific breakthroughs in a clear and engaging manner to non-scientific audiences
Encountering difficulty in staying up-to-date on the latest advancements and regulatory changes in the rapidly evolving field of oncology
Struggling to effectively manage the expectations of various stakeholders, including investors, patients, and regulatory bodies, while maintaining scientific integrity

Name:

Mark Johnson

Age :

35

Gender :

Male

Occupation :

Director of Marketing, Pharmaceuticals

Industry :

Pharmaceuticals

Education :

MBA, Marketing

Preferred platforms

GOALS

Develop a comprehensive digital marketing strategy to successfully launch a new drug for a rare disease, reaching both healthcare professionals and patient advocacy groups
Enhance brand awareness and build trust among key opinion leaders and medical professionals by showcasing our company's commitment to scientific innovation and patient-centricity
Increase sales and market share for our existing portfolio of pharmaceutical products through targeted marketing campaigns and effective communication of their clinical benefits

Frustrations

Navigating the complex and constantly evolving regulatory landscape for pharmaceutical marketing, particularly in the digital space
Reaching target audiences effectively amidst increasing competition for attention and information overload
Demonstrating a tangible return on investment for marketing efforts, given the long sales cycles and rigorous regulatory requirements in the pharmaceutical industry

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Business Development Manager, Contract Research Organization

Industry :

Contract Research Organization (CRO)

Education :

B.S. Biology

Preferred platforms

GOALS

Identify and secure new partnerships with biotechnology and pharmaceutical companies seeking CRO services for their drug discovery and development programs
Effectively communicate our company's value proposition, highlighting our expertise in clinical trial management, regulatory affairs, and biostatistics to potential clients
Achieve ambitious revenue targets by closing deals and exceeding client expectations, solidifying our reputation as a reliable and efficient CRO partner

Frustrations

Facing intense competition from other CROs, making it crucial to differentiate our company based on specialized services, technological capabilities, and a strong track record of success
Experiencing lengthy sales cycles in the CRO industry, requiring persistence, relationship building, and clear communication of value to move prospects through the pipeline
Managing demanding clients with high expectations for responsiveness, flexibility, and cost-effectiveness, while adhering to strict regulatory guidelines and timelines

That's Nice Geographic and Demographic Insights

Geographic Insights: That's Nice's top market is the US, followed by the UK and Germany. They also have significant presence in China and the Philippines.

Top Countries

United States
55%
United Kingdom
15%
Germany
10%
China
10%
Philippines
10%

Demographic Insights: That's Nice targets professionals aged 35-54, predominantly male, reflecting leadership roles in life sciences.

Age Distribution

Gender Distribution

That's Nice Socio-economic Profile

Household and Income Insights: That's Nice's target audience typically falls within households of 2-4 people and leans heavily towards medium to high income levels.

Educational and Employment Insights: That's Nice primarily targets experienced professionals with full-time employment and postgraduate degrees, reflecting the specialized nature of the life sciences industry.

Households Size

Income Distribution

Education Level

Employment Status

That's Nice Behavioral Insights

Interest-Based Insights: Target audience shows strong interest in biotechnology, pharmaceuticals, healthcare, clinical trials, drug development, medical devices, and R&D.

Technology and Social Media Usage: The audience heavily uses LinkedIn, Twitter, and YouTube, primarily accessing content on desktops, indicating a professional online behavior.

Interests

biotechnologypharmaceuticalshealthcareclinical trialsdrug developmentmedical devicesresearch and development

Device Breakdown

Social Media Usage

That's Nice Top Competitors

Competitor	Estimated market share	Top domains
Brandwidth	20%	Life Sciences Marketing, Digital Strategy, Branding
PRECISIONeffect	18%	Medical Communications, Health IT, Market Access
GSW	15%	Healthcare Advertising, Medical Education, Patient Advocacy
Dudnyk	10%	Branding, Marketing, Communications

thalolabs.com

www.the-aq.com/

[email protected]