The target audience for Texas Digital Strategies includes local businesses within Texas, with a strong emphasis on those in the Dallas-Fort Worth (DFW) Metroplex. Specifically, they cater to small and medium-sized enterprises (SMEs) across various industries that require a robust online presence to attract and retain customers. This includes businesses that are just starting out and need to establish their digital footprint, as well as established businesses looking to improve their current online performance. Their services are appealing to businesses that may not have dedicated marketing teams or individuals, or those whose existing marketing efforts are not yielding satisfactory returns. The emphasis on being a 'local' agency suggests they aim to serve businesses that value in-person consultations, a deep understanding of the local market, and a more personalized client relationship than what might be offered by larger, national agencies. Their services are designed for businesses seeking comprehensive digital marketing solutions rather than isolated, one-off services.