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Terminal Lance Target Audience
User Segments
Age: 20
Gender: Male
Occupation: Infantry Marine
Education: High School
Age: 19
Gender: Female
Occupation: Logistics Specialist
Education: High School
Age: 23
Gender: Male
Occupation: Communications Specialist
Education: Associate Degree
Lance Corporal Miller
Age: 20
Gender: Male
Occupation: Infantry Marine
Education: High School
Industry: Military
Channels: InstagramYouTubeTikTok
Goals
- Advance in rank and gain more responsibility
- Stay connected with friends and family back home
- Find relatable content that understands the unique challenges of military life
Pain Points
- Lack of personal freedom and rigid schedules
- Limited access to high-speed internet or personal devices
- Dealing with bureaucratic processes and 'green weenie' commands
Terminal Lance Geographic Distribution
The primary market is the US, given its focus on US Marine Corps content. Other English-speaking countries represent minor user bases.
Top Countries
United States
95%
United Kingdom
1.5%
Canada
1%
Australia
0.8%
Germany
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often single or small households with medium to high income, enabling discretionary spending.
Employment Status
Income Distribution
Education Level
Terminal Lance Behavior Analysis
Behavior Profile
Humor
Community
Relatable
Gaming
Pop Culture
Social Media
Instagram
YouTube
Facebook
Reading
Authenticity
Military Culture
Connection
Entertainment
Discord
News
Device Breakdown
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