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TeeTurtle Target Audience
User Segments
Age: 18
Gender: Male
Occupation: Student
Education: High School
Age: 20
Gender: Female
Occupation: Part-Time
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Student
Education: Associate Degree
Alex 'The Gamer' Chen
Age: 18
Gender: Male
Occupation: Student
Education: High School
Industry: Education
Channels: YouTubeTikTokReddit
Goals
- Build a strong online community around gaming and anime
- Discover new indie games and obscure anime series
- Express my personality through unique merchandise and apparel.
Pain Points
- Lack of disposable income to buy all desired merchandise
- Limited time for extensive gaming and anime consumption due to studies
- Difficulty finding truly unique and niche fandom items.
TeeTurtle Geographic Distribution
TeeTurtle primarily targets English-speaking markets, with a strong focus on North America, particularly the US and Canada, followed by the UK.
Top Countries
United States
60.5%
Canada
12%
United Kingdom
7.5%
Australia
5%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most customers are in 2-4 person households, primarily with medium income, indicating discretionary spending on hobby-related items.
Employment Status
Income Distribution
Education Level
TeeTurtle Behavior Analysis
Behavior Profile
Fandoms
Pop Culture Enthusiasts
Self-expression
Collecting
Online Communities
Gaming
Artistic Expression
Social Media Active
Individuality
Quirky Designs
Whimsical Aesthetics
Reading
Fantasy
Science
Surprise Element
Mobile Device Usage
Community Engagement
Trend Susceptible
Parents Purchasing
Device Breakdown
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