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Cuyana
Mansur Gavriel
Top Marketing Channels
Cuyana
- Social Media Marketing
- Examples: Instagram posts, Facebook ads, Pinterest boards
- Campaigns: Fewer, Better Things campaign, Lean Closet Series, Mother's Day Gift Guide
- Content Marketing
- Examples: Blog posts on sustainable living, 'How-to' guides for organizing, Interviews with artisans
- Campaigns: Sustainable Style Spotlight, Craftsmanship Stories, The Art of Gifting
- Email Marketing
- Examples: New collection announcements, Sale promotions, Personalized recommendations
- Campaigns: New Arrivals & Exclusives, Seasonal Sale Event, Customer Loyalty Program updates
Top Sales Channels
- E-commerce Website
- Product pages, Checkout process, Customer accounts
- Holiday Gifting Collection, End of Season Sale, First-time Buyer Discount
- Retail Boutiques
- San Francisco store, New York store, Pop-up shops
- In-store Styling Events, Private Shopping Appointments, Local Community Partnerships
- Partnerships/Collaborations
- Collaborations with ethical brands, Corporate gifting programs, Designer capsules
- Cuyana x [Designer] Collection, Conscious Consumer Alliance, Bespoke Gifting Service
Teddy Blake SWOT Analysis
Strengths
Strong brand identity focused on 'fewer
better things'
High-quality materials and craftsmanship
Established ethical and sustainable practices.
Weaknesses
Higher price point than accessible luxury
Limited physical retail presence
Brand recognition less widespread than heritage luxury brands.
Opportunities
Expand into new product categories
Grow international market presence
Strengthen community engagement through events.
Threats
Increasing competition in sustainable fashion
Economic downturn impacting luxury spend
Supply chain disruptions impacting ethical sourcing.
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