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TeamTopia Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Youth Soccer Coach (Volunteer)

Education: Bachelor's Degree

Age: 45

Gender: Male

Occupation: Club Administrator (Part-Time)

Education: Master's Degree

Age: 35

Gender: Female

Occupation: Volunteer Coordinator/Team Parent

Education: Bachelor's Degree

Coach Emily

Coach Emily

Age: 38
Gender: Female
Occupation: Youth Soccer Coach (Volunteer)
Education: Bachelor's Degree
Industry: Non-profit
Channels: FacebookYouTubeInstagram

Goals

  • Efficiently manage team communications and schedules to ensure all players and parents are informed
  • Streamline registration processes to reduce administrative burden and get new players on the field faster
  • Foster a positive and organized team environment that enhances player development and enjoyment.

Pain Points

  • Spending excessive time on manual communication methods like individual texts and emails to coordinate team activities
  • Difficulty tracking player availability and managing last-minute changes for practices and games
  • Juggling multiple platforms for scheduling, roster management, and parent communication, leading to disorganization.

TeamTopia Geographic Distribution

TeamTopia's primary market is the US, leveraging its Austin, TX ties. It has minor penetration in Canada, UK, Australia, and New Zealand, indicating an English-speaking focus.

Top Countries

United States flag

United States

95%
Canada flag

Canada

2.5%
United Kingdom flag

United Kingdom

0.8%
Australia flag

Australia

0.7%
New Zealand flag

New Zealand

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 3-6 person households, suggesting families with children involved in sports. Income levels are predominantly medium to high, enabling software adoption.

Employment Status

Income Distribution

Education Level

TeamTopia Behavior Analysis

Behavior Profile

Time-saving
Efficiency
Organization
Communication
Streamlined
Ease-of-use
Convenience
Centralized
Mobile-first
Community-focused
Volunteer-driven
Digital-adoption
Problem-solving
Goal-oriented
Support-seeking
Structured
Planning
Engagement

Device Breakdown

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