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Major Markets
Key Competitors
Merkle Inc.
Epsilon
Merkle Inc.
Strong focus on data and analytics
extensive client portfolio
global presence.
May be perceived as less agile than smaller firms
complexity of service offerings
reliance on existing tech stacks.
Growing demand for data privacy and compliance solutions
expansion into new international markets
further integration of AI and machine learning.
Intense competition from other large marketing agencies and consultancies
rapid changes in data privacy regulations
client concerns over data security.
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