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Major Markets

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Select a competitor

Merkle Inc.

Epsilon

Top Marketing Channels

Merkle Inc.

  • Content Marketing
  • Examples: Whitepapers, Case Studies, Blog Posts
  • Campaigns: Merkle Digital Marketing Report, Customer Experience Trends, Data-Driven Personalization Series
  • Webinars/Virtual Events
  • Examples: Industry Thought Leadership Webinars, Client Success Stories, Product Demos
  • Campaigns: CX Imperatives Series, Q4 Digital Marketing Outlook, Identity Resolution Masterclass
  • Paid Digital Advertising
  • Examples: LinkedIn Ads, Google Search Ads, Programmatic Display
  • Campaigns: Data Transformation Solutions, Customer Engagement Platform, AI-Powered Marketing

Top Sales Channels

  • Direct Sales Team
  • Enterprise Sales Managers, Account Executives, Business Development Representatives
  • New Client Acquisition Program, Strategic Account Growth Initiative, Partnership Development Drive
  • Conferences & Trade Shows
  • DMEXCO, Ad Age Next, Shoptalk
  • Exhibit Booth Demos, Speaking Engagements, Networking Receptions
  • Partnerships & Alliances
  • Technology Partners (Adobe, Salesforce), Consulting Firms, Industry Associations
  • Joint Solution Go-to-Market, Referral Partner Program, Ecosystem Integration Initiative

Tandem Theory SWOT Analysis

Strengths

Strong focus on data and analytics

extensive client portfolio

global presence.

Weaknesses

May be perceived as less agile than smaller firms

complexity of service offerings

reliance on existing tech stacks.

Opportunities

Growing demand for data privacy and compliance solutions

expansion into new international markets

further integration of AI and machine learning.

Threats

Intense competition from other large marketing agencies and consultancies

rapid changes in data privacy regulations

client concerns over data security.

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