Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Merkle Inc.
Epsilon
Top Marketing Channels
Merkle Inc.
- Content Marketing
- Examples: Whitepapers, Case Studies, Blog Posts
- Campaigns: Merkle Digital Marketing Report, Customer Experience Trends, Data-Driven Personalization Series
- Webinars/Virtual Events
- Examples: Industry Thought Leadership Webinars, Client Success Stories, Product Demos
- Campaigns: CX Imperatives Series, Q4 Digital Marketing Outlook, Identity Resolution Masterclass
- Paid Digital Advertising
- Examples: LinkedIn Ads, Google Search Ads, Programmatic Display
- Campaigns: Data Transformation Solutions, Customer Engagement Platform, AI-Powered Marketing
Top Sales Channels
- Direct Sales Team
- Enterprise Sales Managers, Account Executives, Business Development Representatives
- New Client Acquisition Program, Strategic Account Growth Initiative, Partnership Development Drive
- Conferences & Trade Shows
- DMEXCO, Ad Age Next, Shoptalk
- Exhibit Booth Demos, Speaking Engagements, Networking Receptions
- Partnerships & Alliances
- Technology Partners (Adobe, Salesforce), Consulting Firms, Industry Associations
- Joint Solution Go-to-Market, Referral Partner Program, Ecosystem Integration Initiative
Tandem Theory SWOT Analysis
Strengths
Strong focus on data and analytics
extensive client portfolio
global presence.
Weaknesses
May be perceived as less agile than smaller firms
complexity of service offerings
reliance on existing tech stacks.
Opportunities
Growing demand for data privacy and compliance solutions
expansion into new international markets
further integration of AI and machine learning.
Threats
Intense competition from other large marketing agencies and consultancies
rapid changes in data privacy regulations
client concerns over data security.
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