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Tanasi is a company specializing in CBD+CBDA products, notably a patent-pending 1:1 formula researched and developed in partnership with Middle Tennessee State University. They offer a range of products including tinctures, softgels, gummies, topicals, and drink concentrates, focusing on natural relief and wellness. Tanasi emphasizes its commitment to scientific validation, local sourcing, and customer satisfaction.
Company : Tanasi
Industry : CBDHemp-derived ProductsWellness
Tanasi Key Value propositions
Tanasi Latest news
CBD vs Ibuprofen: A Deeper Look at Cannabidiol and Ibuprofen
Sep 14, 2020 ... ... important CBD tips, on https://tanasi.com/blog/. Conclusion. We already know that vitamins are important for the basic functions of our body.
USF partners with Hillsborough County Sheriff's Office to preserve ...
Feb 6, 2024 ... “Although people like him never went in history books, they were protagonists of decades of history in Tampa and the county,” Tanasi said.
CBD+CBDA 1:1 formula Softgels | University Developed | Tanasi
With how your body absorbs CBD+CBDA into its system, committing to a daily regime is important. ... important. As you ... By the way, assuming you are a new Tanasi ...
USF team finds 2,000-year-old house in Malta
Sep 17, 2023 ... Latest News. Spectrum News App · Headlines ... “Basically charcoal, bones, fragmented pottery, fragmented glass,” Tanasi said, describing what ...
Tanasi SWOT Analysis
Strengths
Unique CBD+CBDA formulaScientifically backed productsCommitment to local sourcing
Weaknesses
Limited brand awarenessReliance on online salesCompetition from established brands
Opportunities
Expand product lineIncrease marketing effortsTarget new geographic markets
Threats
Changing CBD regulationsNegative perception of CBDPrice wars with competitors
Top Marketing Strategies for Tanasi
Value-Based Pricing Implementation
This strategy allows Tanasi to highlight the premium quality and scientific backing of its products, justifying a higher price point. By focusing on the value proposition, Tanasi can attract customers willing to pay for natural wellness solutions backed by research and innovation.
Personalized User Onboarding
This strategy helps Tanasi guide new customers through their products and services, fostering engagement and loyalty. By offering tailored onboarding experiences, Tanasi can ensure customers understand the benefits of their 1:1 CBD+CBDA formula and make the most of their subscription service.
Content-Specific Call-to-Action Optimization
This strategy helps Tanasi drive conversions by aligning their calls to action with the specific content being presented. By tailoring CTAs to different user segments and product categories, Tanasi can maximize the effectiveness of their marketing efforts and achieve higher conversion rates.
Tanasi User Persona
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Tanasi Geographic and Demographic Insights
Geographic Insights: Tanasi's primary market is the United States, followed by Canada and the United Kingdom, reflecting the higher adoption of CBD products in these regions.
Top Countries
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Demographic Insights: Tanasi's target audience consists slightly more of females than males, with a large portion aged between 25-44, indicating a preference for natural wellness solutions in this demographic.
Age Distribution
Gender Distribution
Tanasi Socio-economic Profile
Household and Income Insights: Tanasi's target market primarily includes households of 2-4 people with medium income levels, suggesting a focus on middle-class families and individuals.
Educational and Employment Insights: Tanasi's target audience is primarily employed full-time with a university or college degree, suggesting a focus on educated professionals seeking natural wellness solutions.
Households Size
Income Distribution
Education Level
Employment Status
Tanasi Behavioral Insights
Interest-Based Insights: Tanasi's target audience is interested in holistic health practices such as yoga, meditation, and mindfulness, reflecting a desire for natural well-being.
Technology and Social Media Usage: Tanasi's audience primarily uses YouTube and Instagram, with a preference for mobile devices, indicating a digitally engaged and health-conscious consumer base.
Interests
Device Breakdown
Social Media Usage
Tanasi Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Charlotte's Web | 35.2% | CBD, Hemp Extract, Wellness |
| Lazarus Naturals | 20.5% | CBD, Affordable Wellness, Natural Remedies |
| cbdMD | 15.3% | CBD, Health & Wellness, Fitness |
