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Executive Summary
Tanasi is a company specializing in CBD+CBDA products, notably a patent-pending 1:1 formula researched and developed in partnership with Middle Tennessee State University. They offer a range of products including tinctures, softgels, gummies, topicals, and drink concentrates, focusing on natural relief and wellness. Tanasi emphasizes its commitment to scientific validation, local sourcing, and customer satisfaction.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Tanasi Top Products
Brand Positioning
Customer Sentiments
Tanasi Key Value Propositions
Tanasi SWOT Analysis
Strengths
Unique CBD+CBDA formula
Scientifically backed products
Commitment to local sourcing
Weaknesses
Limited brand awareness
Reliance on online sales
Competition from established brands
Opportunities
Expand product line
Increase marketing efforts
Target new geographic markets
Threats
Changing CBD regulations
Negative perception of CBD
Price wars with competitors
Tanasi operates in the CBD and hemp-derived wellness industry. They manufacture and sell a variety of CBD+CBDA products aimed at promoting calm, relief, and rest.
Market Growth Stage
Pace of Market Growth
Tanasi Target Audience
Geographic Insights
Tanasi's primary market is the United States, followed by Canada and the United Kingdom, reflecting the higher adoption of CBD products in these regions.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1.5% market share
Tanasi Audience Segments
Tanasi targets adults aged 21 and over seeking natural alternatives for wellness, particularly those interested in the potential benefits of CBD and CBDA. They appeal to individuals looking for scientifically-backed products with a focus on purity and efficacy. Their marketing highlights calming, relieving, and restful benefits, suggesting a target audience dealing with stress, discomfort, or sleep challenges.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Tanasi
Value-Based Pricing Implementation
This strategy allows Tanasi to highlight the premium quality and scientific backing of its products, justifying a higher price point. By focusing on the value proposition, Tanasi can attract customers willing to pay for natural wellness solutions backed by research and innovation.
Learn morePersonalized User Onboarding
This strategy helps Tanasi guide new customers through their products and services, fostering engagement and loyalty. By offering tailored onboarding experiences, Tanasi can ensure customers understand the benefits of their 1:1 CBD+CBDA formula and make the most of their subscription service.
Learn moreContent-Specific Call-to-Action Optimization
This strategy helps Tanasi drive conversions by aligning their calls to action with the specific content being presented. By tailoring CTAs to different user segments and product categories, Tanasi can maximize the effectiveness of their marketing efforts and achieve higher conversion rates.
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