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Swiss Water's target audience is coffee lovers who want to enjoy the taste of coffee without the caffeine. This includes people who are sensitive to caffeine, those who are trying to reduce their caffeine intake, and those who simply want to enjoy a cup of coffee any time of day or night.
North America is the dominant market with 65.5% user share, followed by Europe at 19.5% and Asia at 5%.
United States
Canada
United Kingdom
Germany
Japan
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience is primarily from households of 2-4 people with medium income levels, indicating a preference for quality products.
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