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SwiftSku Target Audience
User Segments
Age: 52
Gender: Male
Occupation: Independent C-Store Owner
Education: Associate Degree
Age: 48
Gender: Female
Occupation: Small Chain C-Store Owner
Education: High School
Age: 58
Gender: Male
Occupation: Veteran C-Store Owner
Education: Associate Degree
Raj Patel
Age: 52
Gender: Male
Occupation: Independent C-Store Owner
Education: Associate Degree
Industry: Convenience Store
Channels: FacebookYouTubeLinkedIn
Goals
- Increase daily sales and overall store profitability
- Automate tedious back-office tasks to free up time
- Implement loyalty programs to retain existing customers and attract new ones.
Pain Points
- Struggling to keep up with competitive pricing from larger chains
- Time-consuming manual data entry and reconciliation
- Difficulty in attracting and retaining loyal customers.
SwiftSku Geographic Distribution
SwiftSku predominantly targets independent C-Store owners across the US, with minimal penetration into other English-speaking markets and India.
Top Countries
United States
99.5%
Canada
0.2%
United Kingdom
0.1%
Australia
0.1%
India
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often business owners with medium to high income, residing in larger households (3-6 members).
Employment Status
Income Distribution
Education Level
SwiftSku Behavior Analysis
Behavior Profile
Hands-on Operators
Time-saving Solutions
Remote Management
Technology Adoption
User-friendly
Efficiency Seekers
Data-driven Decisions
Loyalty Programs
Mobile-first Usage
Online Research
Social Media Engagement
Facebook Users
YouTube Viewers
Android Preference
Community Engagement
Strategic Planning
Personal Time
Device Breakdown
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