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Swaasa Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Pulmonologist

Education: Doctorate Degree, Medicine

Age: 50

Gender: Male

Occupation: Hospital Administrator

Education: Professional Degree, Healthcare Management

Age: 35

Gender: Female

Occupation: Corporate Wellness Manager

Education: Professional Degree, Public Health

Dr. Anya Sharma

Dr. Anya Sharma

Age: 42
Gender: Female
Occupation: Pulmonologist
Education: Doctorate Degree, Medicine
Industry: Healthcare
Channels: LinkedInYouTubeX

Goals

  • Efficiently screen a large volume of patients for respiratory conditions with high accuracy to ensure timely interventions
  • Integrate innovative AI-powered diagnostic tools into daily clinical practice to enhance patient care and streamline workflows
  • Improve patient outcomes by providing accessible and non-invasive diagnostic options that can be utilized in various settings.

Pain Points

  • Lack of time and resources to manage a high patient load while maintaining diagnostic accuracy
  • Difficulty in accessing specialized diagnostic equipment in remote or underserved areas, limiting patient access to care
  • The need for continuous training and adaptation to new technologies, which can be time-consuming and disruptive to established routines.

Swaasa Geographic Distribution

Primarily focused on India, Swaasa is expanding into key Western markets like the US and UK, targeting global healthcare reach.

Top Countries

India flag

India

65%
United States flag

United States

10%
United Kingdom flag

United Kingdom

7%
Canada flag

Canada

5%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 3-4 person households with medium to high incomes, reflecting professional and enterprise segments.

Employment Status

Income Distribution

Education Level

Swaasa Behavior Analysis

Behavior Profile

Healthcare Professionals
Doctors
Patient Care
Diagnosis
Self-assessment
Technology Adoption
Data Privacy
Efficiency
Integration
Monitoring
Telemedicine
Research
Innovation
Online
Social Media
Mobile Usage
Digital Health
Engagement

Device Breakdown

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