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SuperTokens Target Audience

User Segments

Age: 38

Gender: Female

Occupation: VP of Engineering

Education: Master's Degree, Computer Science

Age: 42

Gender: Male

Occupation: Chief Technology Officer (CTO)

Education: Master's Degree, Electrical Engineering

Age: 32

Gender: Male

Occupation: Engineering Manager

Education: Bachelor's Degree, Software Engineering

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: VP of Engineering
Education: Master's Degree, Computer Science
Industry: SaaS
Channels: LinkedInYouTubeReddit

Goals

  • Ensure the engineering team delivers high-quality, scalable products on time
  • Optimize development workflows and reduce operational overhead
  • Foster a culture of innovation and continuous improvement.

Pain Points

  • Managing technical debt while delivering new features
  • Attracting and retaining top engineering talent
  • Ensuring security and compliance across all systems.

SuperTokens Geographic Distribution

SuperTokens' primary market is the US, followed by India, with significant presence in UK, Germany, and Canada, reflecting a global developer and tech-focused reach.

Top Countries

United States flag

United States

45%
India flag

India

15%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

6%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, with a strong concentration in medium to high-income brackets, fitting tech professionals.

Employment Status

Income Distribution

Education Level

SuperTokens Behavior Analysis

Behavior Profile

Developer Control
Open Source
Customizability
Developer Experience
Self-Hosting
Security
Scalability
Integration
Community
Vendor Lock-in
Cloud Computing
Cybersecurity
DevOps
Software Development
Predictable Pricing
Technical Decision-Makers
Problem-Solving
Efficiency
Learning
Innovation

Device Breakdown

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