Top Marketing Strategies for Superposition Toronto

Superposition Toronto User Persona

Name:

Aisha

Age :

17

Gender :

Female

Occupation :

High School Student

Industry :

N/A

Education :

High School

Preferred platforms

GOALS

• Aisha wants to find a welcoming community of like-minded peers interested in STEM
• Aisha is eager to participate in workshops and hackathons to gain practical skills and build her portfolio
• Aisha aims to explore different STEM career paths and connect with potential mentors in her field of interest

Frustrations

• Aisha struggles to find relatable role models in STEM who reflect her identity
• Aisha finds it intimidating to approach STEM professionals for guidance and mentorship
• Aisha worries about facing gender bias and stereotypes in the male-dominated STEM field

Name:

Riley

Age :

22

Gender :

Male

Occupation :

University Student

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Riley wants to stay updated on the latest technological advancements and industry trends
• Riley aims to connect with industry professionals and explore internship or job opportunities
• Riley is passionate about using technology for social good and seeks projects aligned with their values

Frustrations

• Riley finds it challenging to balance academic commitments with networking and extracurricular activities
• Riley feels overwhelmed by the competitive job market and the pressure to secure a high-paying role
• Riley struggles to identify companies with inclusive work environments that value diversity and inclusion

Name:

Jamie

Age :

25

Gender :

Non-Binary

Occupation :

Junior Software Developer

Industry :

Technology

Education :

Bachelor's Degree, Software Engineering

Preferred platforms

GOALS

• Jamie seeks to enhance their technical skills and advance their career in software development
• Jamie wants to build a strong professional network and connect with potential mentors or sponsors
• Jamie aims to advocate for diversity and inclusion within their workplace and the broader tech industry

Frustrations

• Jamie experiences imposter syndrome and doubts their abilities in a male-dominated field
• Jamie faces microaggressions and feels excluded from informal networking opportunities with colleagues
• Jamie struggles to find resources and support specifically tailored to the needs of non-binary individuals in STEM

Superposition Toronto Geographic and Demographic Insights

Geographic Insights: Superposition Toronto has a strong presence in North America, particularly Canada and the US. They also have a significant user base in India, the UK, and Brazil, demonstrating their global reach.

Demographic Insights: The target demographic is primarily females aged 18-34, highlighting a focus on young women in STEM.

Superposition Toronto Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes and income levels, suggesting a broad appeal among young adults.

Educational and Employment Insights: Most target users are Students in University or College, reflecting Superposition's focus on engaging young individuals in STEM.

Superposition Toronto Behavioral Insights

Interest-Based Insights: The target audience shows a keen interest in technology, science, coding, gaming, and creative pursuits like anime, music, and art.

Technology and Social Media Usage: Target users are active across various social media, particularly YouTube, TikTok, and Instagram, and equally use desktops, Android, and iOS devices.

Superposition Toronto Top Competitors