Top Marketing Channels

Edelman

Content Marketing
Examples: Thought leadership articles, White papers, Case studies
Campaigns: Edelman Trust Barometer, The Future of Work, Brand & Reputation Management Insights

Digital Advertising
Examples: LinkedIn Ads, Google Display Ads, Industry-specific forum ads
Campaigns: Global Crisis Communications Solutions, ESG Consulting Services, Digital Transformation Leadership

Top Sales Channels

Direct Sales (B2B)
Customized proposals, Client presentations, Partnership negotiations
Strategic Partnership Program, Enterprise Solutions Outreach, Global Client Acquisition

Industry Events & Conferences
Speaking engagements, Booth presence, Networking events
Davos World Economic Forum Presence, SXSW Interactive Panels, PRSA International Conference Sponsorship

Referral Programs
Client testimonials, Industry expert endorsements, Partner agency collaborations
Client Success Stories Initiative, Alliance Partner Referral Scheme, Thought Leader Endorsement Program

Global reach and footprint

Strong reputation and brand recognition

Diverse service offerings across PR and marketing

High operating costs and potentially higher pricing

Bureaucratic structure due to size

Risk of losing local market agility

Expansion into emerging markets

Deepening expertise in AI and data analytics for PR

Acquiring niche agencies for specialized services

Intense competition from boutique agencies

Rapid changes in media landscape

Economic downturns affecting client budgets