GOALS

• Integrate a robust and scalable subscription management system with their existing ecommerce platform (Shopify) to minimize disruption and ensure a smooth transition
• Enhance the security and compliance of their subscription platform to protect sensitive customer data and comply with industry regulations, such as PCI DSS
• Improve the scalability of their subscription infrastructure to accommodate future business growth and handle peak transaction volumes without performance issues

Frustrations

• Concerns about the technical complexity and resources required for integrating a new subscription platform with their existing systems
• Security vulnerabilities and compliance risks associated with handling sensitive customer data and payment information
• Limited scalability and performance issues with their current subscription solution, especially during peak periods or promotional events

GOALS

• Increase brand awareness and attract new customers through social media marketing campaigns promoting the convenience and value of their subscription service
• Implement a referral program to leverage existing customer satisfaction and drive organic growth through word-of-mouth referrals
• Gain deeper insights into subscriber behavior and preferences through data analytics to personalize marketing messages and improve customer segmentation

Frustrations

• Struggling to effectively reach their target audience with subscription-focused marketing campaigns
• Lack of a structured referral program to incentivize and track customer referrals
• Difficulty in accessing and analyzing subscriber data to inform marketing decisions and personalize the customer experience