Stride Rite's target audience encompasses parents and guardians of children ranging from newborns (pre-walkers) to elementary school-aged children, specifically up to roughly age 8-10, depending on shoe size availability. This broad range is categorized by the various developmental stages of a child's foot, from crawling and first steps to running and jumping. The brand targets those who seek specialized, supportive, and durable footwear designed to promote healthy foot development. This includes parents looking for first walkers, athletic shoes, sandals, boots, and casual everyday wear for their kids. The audience is likely to be middle to upper-income households who prioritize quality and comfort over strictly budget options when it comes to their children's well-being. Geographically, while the website provides shipping within the US and potentially internationally, the primary focus appears to be the North American market. The marketing appeals to those who value a heritage brand with a focus on child foot health, comfort, and durability.