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Stockle Target Audience
User Segments
Age: 20
Gender: Male
Occupation: University Student (Part-Time Retail)
Education: Associate Degree, Business
Age: 23
Gender: Female
Occupation: Tech Support Specialist (Part-Time)
Education: Bachelor's Degree, Computer Science
Age: 24
Gender: Female
Occupation: Elementary School Teacher (Associate Degree)
Education: Associate Degree, Education
Student Saver Sam
Goals
- Learn how to invest wisely to grow his small savings
- Understand financial concepts without feeling overwhelmed by jargon
- Save enough money to eventually afford a down payment on a house or a significant purchase.
Pain Points
- Difficulty understanding complex financial terms and market trends
- Limited disposable income makes consistent investing challenging
- Worried about making costly mistakes with his limited funds.
Stockle Geographic Distribution
Primarily targets North America and Europe, with the US and Canada as core markets given universal investment tracking needs.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 2-4 person households with medium to high incomes, indicating disposable income for investments.
Employment Status
Income Distribution
Education Level
Stockle Behavior Analysis
Behavior Profile
Device Breakdown
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