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Ballpark Village Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 28

Gender: Female

Occupation: Marketing Manager

Education: Bachelor's Degree, Marketing

Age: 38

Gender: Male

Occupation: Financial Analyst

Education: Master's Degree, Finance

David 'The Dugout Director' Miller

David 'The Dugout Director' Miller

Age: 32
Gender: Male
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: YouTubeLinkedInX

Goals

  • To find the best spots for pre-game festivities and watch parties before and after Cardinals games
  • To efficiently plan outings with friends to experience live sports and entertainment without hassle
  • To stay updated on the latest events and promotions at Ballpark Village to maximize his social life.

Pain Points

  • Missing out on exclusive game-day events due to lack of timely information
  • Dealing with overcrowded venues and long lines before or after major sporting events
  • Not being able to easily find parking or transportation options near entertainment venues.

Ballpark Village Geographic Distribution

Primarily targets locals and tourists in the St. Louis area, with the vast majority of users in the US. A small percentage are from neighboring countries.

Top Countries

United States flag

United States

98%
Canada flag

Canada

1%
Mexico flag

Mexico

0.3%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often 1-2 person households with medium to high incomes, supporting dining, entertainment, and event participation.

Employment Status

Income Distribution

Education Level

Ballpark Village Behavior Analysis

Behavior Profile

Sports Enthusiast
Socializer
Diner
Event Planner
Live Music
Community Events
Nightlife
Entertainment
Watch Parties
Dining Out
Social Gatherings
Urban Living
Family-Friendly
Co-working
Loyalty Programs
Digital Engagement
Pre-game Experience
Post-game Experience
Attending Games
Discovering New Venues

Device Breakdown

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