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sticky.io Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Founder & CEO, DTC Apparel Brand
Education: Master's Degree, Business Administration
Age: 48
Gender: Male
Occupation: Head of E-commerce, Retail & Consumer Goods
Education: Bachelor's Degree, Marketing
Age: 35
Gender: Female
Occupation: Product Manager, Subscription Box Company
Education: Master's Degree, Information Technology
Evelyn Chen
Goals
- To significantly reduce churn rates and increase customer lifetime value for her subscription clothing line
- To efficiently scale her direct-to-consumer business without compromising customer experience or operational stability
- To leverage advanced analytics for data-driven decision-making and personalized customer engagement strategies.
Pain Points
- Struggling with high involuntary churn due to payment failures and ineffective dunning processes
- Difficulty in integrating disparate e-commerce tools and managing customer data across multiple platforms
- Lack of comprehensive, real-time insights into subscription performance and customer behavior.
sticky.io Geographic Distribution
sticky.io primarily targets the North American market, particularly the US and Canada, with significant presence also in the UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically have 3-4 person households and are in the medium to high-income brackets, reflecting their professional roles.
Employment Status
Income Distribution
Education Level
sticky.io Behavior Analysis
Behavior Profile
Device Breakdown
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