Top Marketing Strategies for Steller

Steller User Persona

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Discover unique and off-the-beaten-path travel destinations that are aesthetically pleasing and Instagrammable
• Plan visually appealing and engaging travel itineraries that showcase her photography skills and creative eye
• Connect with other travel enthusiasts and share her experiences through captivating visual stories.

Frustrations

• Finding credible recommendations for lesser-known destinations
• Sifting through generic travel content that lacks a unique perspective
• Creating visually cohesive and aesthetically pleasing travel itineraries that are easy to follow.

Name:

David Chen

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Explore new destinations that align with his interests in technology, sustainability, and cultural immersion
• Find efficient and tech-savvy ways to plan and book his trips, from flights and accommodation to local experiences
• Share his travel experiences and insights through detailed reviews and tech-focused blog posts.

Frustrations

• Encountering unreliable travel information and outdated reviews
• Dealing with cumbersome travel booking processes and a lack of personalized recommendations
• Finding travel platforms that cater to his specific interests in technology and sustainability.

Name:

Sophia Rodriguez

Age :

24

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Seek out budget-friendly travel options and authentic local experiences that align with her values of ethical and sustainable travel
• Capture and share her travel adventures through visually engaging stories and short-form videos that inspire others
• Connect with like-minded travelers and local communities to foster a sense of cultural exchange.

Frustrations

• Planning trips on a limited budget without sacrificing authenticity and quality
• Finding trustworthy information on sustainable and ethical travel options
• Creating engaging travel content that stands out in a crowded digital landscape.

Steller Geographic and Demographic Insights

Geographic Insights: Steller's primary market is North America, with the US and Canada accounting for significant user bases. The platform also shows popularity in English-speaking countries like the UK and Australia, indicating a potential global reach.

Demographic Insights: Steller's user base skews slightly towards female users. The platform is most popular among millennials and young adults aged 25-34.

Steller Socio-economic Profile

Household and Income Insights: Steller attracts a diverse user base with representation from various income levels. The platform seems popular among couples and small families.

Educational and Employment Insights: Steller's target users are primarily employed full-time or part-time and have a university or college education. The platform appeals to a demographic interested in travel and personal growth.

Steller Behavioral Insights

Interest-Based Insights: Users show diverse interests like photography, food, technology, and sustainable living, aligning with Steller's focus on unique experiences.

Technology and Social Media Usage: Users primarily access Steller through iOS devices, indicating a preference for Apple products. They are highly active on visual platforms like Instagram and YouTube.

Steller Top Competitors