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Stealth Design Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Senior Financial Analyst

Education: Master's Degree

Age: 48

Gender: Male

Occupation: Partner, Law Firm

Education: Professional Degree

Age: 37

Gender: Female

Occupation: NHS Consultant

Education: Master's Degree

Catherine Thompson

Catherine Thompson

Age: 42
Gender: Female
Occupation: Senior Financial Analyst
Education: Master's Degree
Industry: Finance
Channels: LinkedInInstagramFacebook

Goals

  • To create a beautiful, functional, and cohesive family home that reflects our personal style without significant stress
  • To effectively manage the renovation budget and avoid unexpected costs and delays
  • To find a design partner who understands our busy lifestyle and can streamline decision-making.

Pain Points

  • Feeling overwhelmed by the sheer number of design choices and suffering from 'renovation decision-fatigue'
  • Worrying about making expensive design mistakes or achieving a mismatched aesthetic
  • Lacking the time and expertise to source all necessary materials and manage various contractors.

Stealth Design Geographic Distribution

Stealth Design primarily serves urban London, with a strong focus on specific affluent neighborhoods. This localized approach ensures personalized service for clients in the UK.

Top Countries

United Kingdom flag

United Kingdom

99.5%
United States flag

United States

0.1%
Canada flag

Canada

0.1%
Australia flag

Australia

0.1%
Ireland flag

Ireland

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Predominantly high-income households of 2-4 members, often undertaking significant home renovation projects in London.

Employment Status

Income Distribution

Education Level

Stealth Design Behavior Analysis

Behavior Profile

Collaborative
Decision-making
Overwhelmed
Practical
Cohesive
Transparent
Confidence
Lifestyle
Instagram
LinkedIn
Art
Culture
Luxury
Functional
Aesthetic
Sustainable
Wellness
Problem-solving
Seeking
Guidance

Device Breakdown

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