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Statsig Target Audience

User Segments

Age: 38

Gender: Male

Occupation: Senior Product Manager

Education: Master's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Lead Data Scientist

Education: Master's Degree, Computer Science

Age: 40

Gender: Male

Occupation: Director of Engineering

Education: Bachelor's Degree, Software Engineering

David Chen

David Chen

Age: 38
Gender: Male
Occupation: Senior Product Manager
Education: Master's Degree, Business Administration
Industry: B2B SaaS
Channels: LinkedInRedditYouTube

Goals

  • To successfully launch new product features that meet user needs and drive adoption
  • To optimize product conversion funnels and user engagement through data-driven insights
  • To lead cross-functional teams effectively to deliver high-impact product initiatives.

Pain Points

  • Lack of clear, consolidated data to make informed product decisions
  • Slow experiment velocity due to complex setup and analysis
  • Difficulty in attributing product changes directly to business outcomes.

Statsig Geographic Distribution

Primarily targeting North America, with a strong emphasis on the US market, followed by Canada. Significant presence also in the UK, Germany, and Australia, indicating a global reach.

Top Countries

United States flag

United States

55%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

6%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households with high income levels, consistent with professionals in leadership and specialized tech roles.

Employment Status

Income Distribution

Education Level

Statsig Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Reddit
Technology News
Productivity Tools
Business Strategy
Data Visualization
Software Development
Product Design
Online Learning
Data-Driven Decision Making
Experimentation
Rapid Iteration
User Behavior Analysis
Feature Management

Device Breakdown

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