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Stairwell Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Chief Information Security Officer (CISO)

Education: Master's Degree in Cybersecurity

Age: 42

Gender: Male

Occupation: Head of Security Operations (SecOps)

Education: Master's Degree in Computer Science

Age: 37

Gender: Female

Occupation: Incident Response Lead

Education: Professional Degree in Information Security

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: Chief Information Security Officer (CISO)
Education: Master's Degree in Cybersecurity
Industry: Cybersecurity
Channels: LinkedInXYouTube

Goals

  • To establish a robust and comprehensive cybersecurity posture that effectively mitigates advanced threats and ensures compliance with evolving regulations like SEC cyber disclosure rules
  • To optimize the efficiency and capabilities of her security team, empowering them with advanced tools to proactively detect and respond to threats without increasing headcount
  • To reduce the overall risk exposure of the organization by implementing cutting-edge solutions that provide continuous visibility and deep insights into potential vulnerabilities.

Pain Points

  • Lack of holistic visibility across the entire enterprise environment, making it difficult to assess overall security posture and identify blind spots
  • Inability of existing security tools to provide clear, definitive answers to complex threat queries, leading to prolonged investigation times and uncertainty
  • Difficulty in attracting and retaining top cybersecurity talent, which puts pressure on existing teams to manage increasing workloads and sophisticated threats.

Stairwell Geographic Distribution

Primarily focused on the US market, with significant presence in the UK, Canada, Australia, and Germany, targeting developed economies with strong enterprise cybersecurity needs.

Top Countries

United States flag

United States

65%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

5%
Australia flag

Australia

4%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from high-income households with 3-4 members, indicating established professionals.

Employment Status

Income Distribution

Education Level

Stairwell Behavior Analysis

Behavior Profile

Threat Hunting
Incident Response
Alert Triage
Data Analysis
Continuous Monitoring
Forensics
Investigation
Proactive Security
Skill Development
Collaboration
Research
Problem Solving
Learning
Networking
Tool Adoption
Automation
Efficiency Seeking
Information Seeking

Device Breakdown

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