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SRI Decks Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 48
Gender: Male
Occupation: Financial Advisor
Education: Bachelor's Degree, Finance
Age: 38
Gender: Female
Occupation: Nurse Practitioner
Education: Master's Degree, Nursing
Sarah Chen
Age: 42
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram
Goals
- Create an inviting and comfortable outdoor space for family gatherings and entertaining guests
- Increase the property value of her home through strategic and high-quality renovations
- Find a reliable and trustworthy contractor who can deliver a custom outdoor living solution on time and within budget.
Pain Points
- Difficulty finding contractors who understand and can execute unique design visions for outdoor spaces
- Worries about unexpected costs and project delays during home improvement projects
- Limited free time due to demanding work schedule, making project management challenging.
SRI Decks Geographic Distribution
SRI Decks exclusively serves homeowners within the Front Range Area of Colorado, making the United States their sole market.
Top Countries
United States
100%
Canada
0%
Mexico
0%
United Kingdom
0%
Australia
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly families (3-4 members) with medium to high incomes, prioritizing quality home investments.
Employment Status
Income Distribution
Education Level
SRI Decks Behavior Analysis
Behavior Profile
Outdoor Living
Customization
Quality Craftsmanship
Customer Satisfaction
Transparency
Reliability
Professionalism
Functionality
Durability
Aesthetic Appeal
Low Maintenance
Entertaining
Relaxation
Pinterest
Instagram
Facebook
YouTube
Gardening
Interior Design
Device Breakdown
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