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SQUID App Target Audience
User Segments
Age: 26
Gender: Female
Occupation: Digital Marketing Specialist
Education: Bachelor's Degree
Age: 31
Gender: Male
Occupation: Software Engineer
Education: Master's Degree
Age: 22
Gender: Female
Occupation: University Student
Education: Associate Degree
Aisha Khan
Goals
- To stay updated with the latest trends in digital marketing and technology to excel in her career
- To efficiently consume global and local news to broaden her perspective and make informed decisions
- To discover new content formats like vertical videos and podcasts for both personal enjoyment and professional inspiration.
Pain Points
- Difficulty in sifting through irrelevant information to find genuinely insightful news and industry updates
- Constant interruptions from non-curated news feeds that disrupt her workflow and focus
- Lack of diverse perspectives and comprehensive coverage on niche tech topics she is interested in.
SQUID App Geographic Distribution
SQUID's user base spans 60+ countries, with a significant presence in emerging markets like India and Brazil, alongside established European nations, indicating a diverse global appeal.
Top Countries
India
Brazil
Germany
South Africa
France
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
SQUID's users primarily reside in 2-4 person households, suggesting young professionals or small families, with a strong lean towards medium-income levels.
Employment Status
Income Distribution
Education Level
SQUID App Behavior Analysis
Behavior Profile
Device Breakdown
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