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SquarePeg Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Chief People Officer
Education: Master's Degree, Human Resources Management
Age: 38
Gender: Male
Occupation: Talent Acquisition Director
Education: Bachelor's Degree, Business Administration
Age: 48
Gender: Female
Occupation: VP of Recruiting
Education: Professional Degree, Law
Aisha Rahman
Goals
- To strategically align HR initiatives with overall business objectives
- To foster a high-performance culture and improve employee retention
- To leverage cutting-edge technology to optimize talent acquisition and management processes.
Pain Points
- Struggling with inefficient and manual candidate screening processes
- Difficulty in attracting and retaining top talent in a competitive market
- Overcoming resistance to adopting new technologies within the organization.
SquarePeg Geographic Distribution
SquarePeg primarily targets North America (US, Canada), with significant presence in the UK, Australia, and Germany, aligning with tech hub locations.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are primarily high-income professionals in 2-4 person households, reflecting established careers in tech HR.
Employment Status
Income Distribution
Education Level
SquarePeg Behavior Analysis
Behavior Profile
Device Breakdown
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