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Spotify Target Audience

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User Segments

Spotify Geographic Distribution

Spotify's largest user base is in the US, followed by India and Brazil. UK and Germany represent significant markets in Europe.

Top Countries

United States flag

United States

31%
India flag

India

10%
Brazil flag

Brazil

8%
United Kingdom flag

United Kingdom

7%
Germany flag

Germany

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Spotify appeals to a range of household sizes, with a concentration in 2-4 person households. The platform attracts users across all income levels.

Employment Status

Income Distribution

Education Level

Spotify Behavior Analysis

Behavior Profile

Device Breakdown

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