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Spotify Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 19
Gender: Male
Occupation: Part-Time Retail Associate
Education: High School
Age: 21
Gender: Male
Occupation: University Student
Education: Associate Degree
Maya, The Trendsetter
Goals
- Discover and share the latest music trends with friends
- Find diverse music for every mood and social event
- Stay connected with online communities around shared interests and artists.
Pain Points
- Missing out on new song releases and viral trends
- Limited access to premium features due to budget constraints
- Difficulty finding music that perfectly matches niche interests or specific activities.
Spotify Geographic Distribution
Spotify holds strong market share in North America and Europe, with growing presence in Latin America, reflecting its global "music for everyone" strategy.
Top Countries
United States
United Kingdom
Germany
Canada
Brazil
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Spotify appeals to a wide range of household sizes, with a significant portion falling into the medium-income bracket, indicating broad affordability.
Employment Status
Income Distribution
Education Level
Spotify Behavior Analysis
Behavior Profile
Device Breakdown
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