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Spinny Target Audience

Spinny targets young Indian consumers looking for a trustworthy and convenient way to buy used cars. This includes first-time car buyers and those seeking to upgrade their vehicles. They cater to a segment that values quality, transparency, and a seamless online and offline experience.

User Segments

Spinny Geographic Distribution

Spinny's primary market is India, with a significant 90% user base. They have limited but growing presence in the UAE, Singapore, US and Canada.

Top Countries

India flag

India

90%
United Arab Emirates flag

United Arab Emirates

3%
Singapore flag

Singapore

2%
United States flag

United States

1.5%
Canada flag

Canada

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Spinny targets middle-income households with 2-4 members, aligning with their offerings of affordable, family-friendly vehicles.

Employment Status

Income Distribution

Education Level

Spinny Behavior Analysis

Behavior Profile

Device Breakdown

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