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Spinny Target Audience
User Segments
Age: 26
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 24
Gender: Female
Occupation: Marketing Associate
Education: Master's Degree, Marketing Management
Age: 28
Gender: Male
Occupation: Junior Doctor
Education: Bachelor's Degree, Medicine
Arjun Sharma
Age: 26
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram
Goals
- Secure a reliable and safe car for daily commute to work and weekend trips
- Manage personal finances effectively while making a significant purchase like a car
- Enhance personal independence and mobility for career and social opportunities
Pain Points
- Difficulty in trusting used car dealers due to lack of transparency and hidden costs
- Limited time for car hunting and negotiation due to demanding work schedule
- Worries about unexpected maintenance costs and after-sales support for a used car
Spinny Geographic Distribution
Spinny's operations are exclusively focused on India, with a strong presence in major metros and expanding into Tier 2 cities.
Top Countries
India
100%
None
0%
None
0%
None
0%
None
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly middle to upper-middle income families, with 3-4 member households seeking reliable vehicles.
Employment Status
Income Distribution
Education Level
Spinny Behavior Analysis
Behavior Profile
Device Breakdown
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