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Spike Technologies Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Restaurant Owner

Education: Bachelor's Degree, Business Administration

Age: 40

Gender: Male

Occupation: Retail Store Owner

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Clinic Administrator

Education: Bachelor's Degree, Healthcare Management

Priya Sharma

Priya Sharma

Age: 32
Gender: Female
Occupation: Restaurant Owner
Education: Bachelor's Degree, Business Administration
Industry: Hospitality
Channels: InstagramFacebookYouTube

Goals

  • To increase online food orders and reservations
  • To build a strong brand presence and customer loyalty online
  • To streamline operational efficiency using digital tools.

Pain Points

  • Struggling to manage online presence effectively with limited time
  • Difficulty in reaching new customers beyond local walk-ins
  • High costs associated with traditional marketing and advertising.

Spike Technologies Geographic Distribution

Spike Technologies primarily serves India, with a strong regional focus on Tamil Nadu. Their physical hub is Tuticorin, indicating a concentrated local market strategy.

Top Countries

India flag

India

99.5%
Sri Lanka flag

Sri Lanka

0.1%
Malaysia flag

Malaysia

0.1%
Singapore flag

Singapore

0.1%
United Arab Emirates flag

United Arab Emirates

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often from medium-sized households with a predominant medium income, reflecting their focus on SMBs and budget-conscious clients.

Employment Status

Income Distribution

Education Level

Spike Technologies Behavior Analysis

Behavior Profile

Online presence
Digital marketing
Mobile engagement
Customer acquisition
Brand identity
User experience
SEO
Social media
Website traffic
Mobile app development
Online sales
Business networking
Technology adoption
Entrepreneurship
Online shopping
Data-driven decisions
Security concerns
Efficiency
Content management
Analytics

Device Breakdown

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