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Der Spiegel's target audience is likely a German-speaking audience interested in current events, politics, culture, and society. They may be professionals, students, or simply individuals who value high-quality journalism. The target audience is willing to engage with both free, ad-supported content and paid, ad-free options.
Der Spiegel's primary market is Germany, followed by Austria and Switzerland. There's limited but growing interest from English-speaking countries.
Germany
Austria
Switzerland
United States
United Kingdom
Primary age group concentration shows strong presence in:
31-35
Most active age range
Der Spiegel's target audience includes individuals from diverse household sizes, with a higher concentration in 2-4 person households and a predominantly middle-income demographic.
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