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SPIEGEL Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Senior Policy Advisor
Education: Doctorate Degree, Political Science
Age: 39
Gender: Male
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Age: 55
Gender: Female
Occupation: University Professor
Education: Doctorate Degree, History
Dr. Anna Schmidt
Age: 48
Gender: Female
Occupation: Senior Policy Advisor
Education: Doctorate Degree, Political Science
Industry: Government
Channels: LinkedInXFacebook
Goals
- To stay informed on international policy shifts and geopolitical developments to better advise governmental decisions
- To continuously expand her knowledge base in political science and public administration
- To network with other professionals in government and think tanks to foster collaborative solutions.
Pain Points
- Difficulty in finding unbiased and deeply analytical news sources that go beyond headlines
- Time constraints balancing demanding work with personal life and staying updated
- Information overload from various sources making it hard to distill key insights.
SPIEGEL Geographic Distribution
Primarily serving German-speaking countries, with Germany as its core market (80.5%), followed by Austria and Switzerland.
Top Countries
Germany
80.5%
Austria
8.2%
Switzerland
5.8%
United States
2%
United Kingdom
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Predominantly 2-4 person households, with a significant majority having medium to high income levels.
Employment Status
Income Distribution
Education Level
SPIEGEL Behavior Analysis
Behavior Profile
Current Affairs
In-depth Analysis
Politics
Reliable Reporting
Science
Culture
Economics
Technology
Debatte
Community Interaction
Premium Content
Ad-free
YouTube
Desktop Usage
LinkedIn
Facebook
Games & Quiz
Lifestyle
Interactive Features
Seeking Information
Device Breakdown
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