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Der Spiegel Target Audience

Der Spiegel's target audience is likely a German-speaking audience interested in current events, politics, culture, and society. They may be professionals, students, or simply individuals who value high-quality journalism. The target audience is willing to engage with both free, ad-supported content and paid, ad-free options.

User Segments

Der Spiegel Geographic Distribution

Der Spiegel's primary market is Germany, followed by Austria and Switzerland. There's limited but growing interest from English-speaking countries.

Top Countries

Germany flag

Germany

80%
Austria flag

Austria

10%
Switzerland flag

Switzerland

5%
United States flag

United States

2.5%
United Kingdom flag

United Kingdom

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Der Spiegel's target audience includes individuals from diverse household sizes, with a higher concentration in 2-4 person households and a predominantly middle-income demographic.

Employment Status

Income Distribution

Education Level

Der Spiegel Behavior Analysis

Behavior Profile

Device Breakdown

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