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SPIEGEL Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Senior Policy Advisor

Education: Doctorate Degree, Political Science

Age: 39

Gender: Male

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Age: 55

Gender: Female

Occupation: University Professor

Education: Doctorate Degree, History

Dr. Anna Schmidt

Dr. Anna Schmidt

Age: 48
Gender: Female
Occupation: Senior Policy Advisor
Education: Doctorate Degree, Political Science
Industry: Government
Channels: LinkedInXFacebook

Goals

  • To stay informed on international policy shifts and geopolitical developments to better advise governmental decisions
  • To continuously expand her knowledge base in political science and public administration
  • To network with other professionals in government and think tanks to foster collaborative solutions.

Pain Points

  • Difficulty in finding unbiased and deeply analytical news sources that go beyond headlines
  • Time constraints balancing demanding work with personal life and staying updated
  • Information overload from various sources making it hard to distill key insights.

SPIEGEL Geographic Distribution

Primarily serving German-speaking countries, with Germany as its core market (80.5%), followed by Austria and Switzerland.

Top Countries

Germany flag

Germany

80.5%
Austria flag

Austria

8.2%
Switzerland flag

Switzerland

5.8%
United States flag

United States

2%
United Kingdom flag

United Kingdom

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Predominantly 2-4 person households, with a significant majority having medium to high income levels.

Employment Status

Income Distribution

Education Level

SPIEGEL Behavior Analysis

Behavior Profile

Current Affairs
In-depth Analysis
Politics
Reliable Reporting
Science
Culture
Economics
Technology
Debatte
Community Interaction
Premium Content
Ad-free
YouTube
Desktop Usage
LinkedIn
Facebook
Games & Quiz
Lifestyle
Interactive Features
Seeking Information

Device Breakdown

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