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Southern Industries targets homeowners in the southeastern United States seeking various home improvement services. This includes those looking for replacement windows, showers, baths, vinyl siding, roofs, gutters, and insulation. Their ideal customers appreciate quality products, professional installation, and comprehensive warranties.
Southern Industries primarily targets the US market, holding a dominant 90% share. Canada follows with 5%, while Mexico, the UK, and Germany each represent smaller markets.
United States
Canada
Mexico
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Southern Industries appeals to a range of household sizes, with a concentration in 2-4 person homes. The income distribution skews towards middle and high earners.
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