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Southern Industries Target Audience

Southern Industries targets homeowners in the southeastern United States seeking various home improvement services. This includes those looking for replacement windows, showers, baths, vinyl siding, roofs, gutters, and insulation. Their ideal customers appreciate quality products, professional installation, and comprehensive warranties.

User Segments

Southern Industries Geographic Distribution

Southern Industries primarily targets the US market, holding a dominant 90% share. Canada follows with 5%, while Mexico, the UK, and Germany each represent smaller markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
Mexico flag

Mexico

2%
United Kingdom flag

United Kingdom

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Southern Industries appeals to a range of household sizes, with a concentration in 2-4 person homes. The income distribution skews towards middle and high earners.

Employment Status

Income Distribution

Education Level

Southern Industries Behavior Analysis

Behavior Profile

Device Breakdown

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