Southern Industries targets a broad audience across residential, commercial, and industrial sectors. Geographically, their target audience is concentrated in the southeastern United States, specifically mentioned states like Alabama, Mississippi, Louisiana, and the Florida Panhandle. Residential customers include homeowners looking for awnings, carports, and outdoor living solutions. Commercial clients encompass businesses, retail establishments, and office buildings in need of storefront awnings, commercial overhead doors, and security solutions. The industrial sector includes manufacturing facilities, warehouses, and other large-scale operations requiring heavy-duty overhead doors, dock equipment, and specialized industrial solutions. They likely target new construction projects as well as existing properties requiring upgrades, repairs, or replacements. The emphasis on quality, customization, and comprehensive service suggests they cater to clients who prioritize long-term value and professional installation and support.