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Softedge Technologies Target Audience
User Segments
Age: 48
Gender: Female
Occupation: CTO, FinTech Startup
Education: Ph.D. in Computer Science
Age: 42
Gender: Male
Occupation: VP of Engineering, Enterprise Software
Education: Master's Degree in Software Engineering
Age: 39
Gender: Female
Occupation: Founder & Head of Product, Fintech Solution
Education: Master's Degree in Business Administration (MBA)
Catherine Thompson
Goals
- To successfully launch a secure and scalable new financial product
- To build and lead a high-performing, innovative tech team
- To ensure the company remains at the forefront of technological advancements in fintech.
Pain Points
- Difficulty finding top-tier, compliant tech talent quickly
- Balancing rapid development with stringent regulatory requirements
- Managing complex integrations with legacy financial systems.
Softedge Technologies Geographic Distribution
Primarily focused on the U.S. market (98%), leveraging nearshore talent from Uruguay and Argentina. Minor presence in Canada and UK.
Top Countries
United States
Uruguay
Argentina
Canada
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are high-income professionals (90%) in 3-4 person households (55%), reflecting established leadership roles.
Employment Status
Income Distribution
Education Level
Softedge Technologies Behavior Analysis
Behavior Profile
Device Breakdown
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