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SMC Dental Marketing Target Audience

The target audience for SMC Dental Marketing is dental practices across the United States. More specifically, they target general dentists, orthodontists, oral surgeons, periodontists, endodontists, pediatric dentists, and other dental specialists. Their focus is on practices that recognize the need for professional marketing services to attract new patients and retain existing ones. They are targeting practices that are ready to invest in a long-term marketing strategy rather than quick fixes. This audience includes both established practices looking to modernize their marketing efforts and newer practices seeking to build their patient base from the ground up. The geographic scope appears to be nationwide, although local SEO and marketing efforts would inherently focus on the immediate vicinity of the client practices.

User Segments

Age: 42

Gender: Female

Occupation: General Dentist and Practice Owner

Education: Doctorate Degree, Dentistry (DDS)

Age: 38

Gender: Male

Occupation: Orthodontist and Practice Owner

Education: Professional Degree, Orthodontics (MS/Certificate)

Age: 35

Gender: Female

Occupation: Dental Practice Manager

Education: Professional Degree, Healthcare Administration

Dr. Emily Roberts

Dr. Emily Roberts

Age: 42
Gender: Female
Occupation: General Dentist and Practice Owner
Education: Doctorate Degree, Dentistry (DDS)
Industry: Dentistry
Channels: LinkedInFacebookYouTube

Goals

  • Increase new patient acquisition by 20% within the next year to expand practice revenue
  • Improve the practice's online reputation and patient reviews to attract more quality leads
  • Streamline marketing efforts to free up time for patient care and practice management.

Pain Points

  • Difficulty in consistently attracting new patients despite marketing efforts
  • Overwhelmed by the complexity and time commitment of managing digital marketing in-house
  • Lack of clear ROI from previous marketing investments and services.

SMC Dental Marketing Geographic Distribution

SMC Dental Marketing primarily serves the US market, with minimal reach in Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are likely high-income households (3-4 members) indicating established professionals with families.

Employment Status

Income Distribution

Education Level

SMC Dental Marketing Behavior Analysis

Behavior Profile

Online Presence
Digital Marketing
Search Engine Rankings
Patient Engagement
Online Reputation
Website Design
Social Media
Content Marketing
Paid Advertising
Analytics & Reporting
Tech-savvy
Time Management
Information Seeking
Value Professionalism
Results-driven
Problem-solving
Online Review Management
LinkedIn Usage
Facebook Usage
Desktop User

Device Breakdown

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