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Smart Work Media Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Director of Advertising

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Brand Manager

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInYouTubeFacebook

Goals

  • To drive measurable ROI for marketing campaigns
  • To stay updated on the latest B2B marketing trends and technologies
  • To effectively reach niche professional audiences for advertising.

Pain Points

  • Difficulty in proving campaign effectiveness
  • Keeping up with the ever-changing digital marketing landscape
  • Finding cost-effective ways to target highly specialized industries.

Smart Work Media Geographic Distribution

Primarily serving the US market (85%), with significant presence in Canada and smaller shares in UK, Australia, and Germany, reflecting a North American focus.

Top Countries

United States flag

United States

85%
Canada flag

Canada

7.5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2.5%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Largely composed of 2-4 person households with high to medium incomes, indicating established professionals and business owners.

Employment Status

Income Distribution

Education Level

Smart Work Media Behavior Analysis

Behavior Profile

Content Consumption
Professional Networking
LinkedIn Usage
YouTube Usage
Industry Engagement
Information Seeking
Digital Media Preference
Event Attendance
Learning
Decision-Making
Desktop Usage
Thought Leadership
Brand Awareness
Lead Generation
Problem Solving
Community Involvement
Trend Following
Business Improvement
Peer-to-Peer Learning
Time Management

Device Breakdown

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