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Smarter Contact is a text and voice messaging CRM platform that helps businesses enhance sales and marketing efforts. They offer features such as automated campaigns, call tracking, reporting, and CRM integrations. Their platform is designed to improve lead generation, customer engagement, and overall sales conversion rates.
Company : Smarter Contact
Industry : Sales AutomationMarketing AutomationCRM
Smarter Contact Key Value propositions
Smarter Contact Latest news
Smarter Contact | #1 Rated CRM For Real Estate Professionals
Start 7-day free trial now. Build relationships, engage leads, close deals, and achieve your earning potential up to 8x faster with a CRM built for ...
Plans and Pricing | Smarter Contact Help Center
Old Starter Plan migrates to New Starter Plan. Ninja Plan migrates to Pro Plan Top G Plan migrates to Elite Plan Plans. We offer the following Monthly plans:.
New Plans and Pricing Overview - Smarter Contact
Dec 21, 2022 ... The Yearly Top G plan – comes with free membership for three months. Learn more about the software features per plan: https://smartercontact.com ...
Submitting a List for Skiptracing | Smarter Contact Help Center
You will receive an email from [email protected] with the skiptraced file, payment, and skiptracing details. Check our Skiptracing overview video. Did ...
Smarter Contact SWOT Analysis
Strengths
Specialised in SMS and voice marketing.Integrates with existing CRM systems.Offers automation for efficiency.
Weaknesses
May be less versatile compared to broader marketing platforms.Reliant on the effectiveness of SMS and voice channels.Pricing not readily transparent.
Opportunities
Expand into new industry verticals.Develop AI-powered features for enhanced personalization.Offer integrations with more business tools.
Threats
Increasing competition in the marketing automation sector.Changes in consumer communication preferences.Potential for stricter regulations on SMS marketing.
Top Marketing Strategies for Smarter Contact
Content Marketing and Case Studies
Create valuable content like blog posts, webinars, and ebooks focused on sales and marketing automation using SMS and voice. Highlight success stories through compelling case studies showcasing how Smarter Contact helps businesses in various industries achieve significant results.
Strategic Partnerships and Integrations
Collaborate with complementary software companies in the CRM, marketing automation, and e-commerce space to offer seamless integrations. This will expand Smarter Contact's reach and attract new customers by offering a comprehensive solution within their existing workflows.
Targeted Paid Advertising and Retargeting
Utilize paid advertising platforms like Google Ads and LinkedIn to reach specific audiences within Smarter Contact's target industries. Implement retargeting campaigns to engage website visitors and nurture leads who have shown interest in their product but haven't yet converted.
Smarter Contact User Persona
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GOALS
Frustrations
Smarter Contact Geographic and Demographic Insights
Geographic Insights: Smarter Contact's primary market is the United States, followed by Canada and the United Kingdom. This suggests a focus on English-speaking markets with established business sectors.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Smarter Contact's target audience is primarily professionals aged 25-44, with a slight preference towards males. This aligns with decision-makers in sales and marketing roles.
Smarter Contact Socio-economic Profile
Household and Income Insights: The majority of target users fall within the 'Medium' income bracket, suggesting affordability is a factor. The distribution across household sizes indicates a mix of individual users and families.
Educational and Employment Insights: Most users are employed full-time, reflecting the business-oriented nature of the product. A majority have 'University or College' level education, indicating a tech-savvy user base.
Smarter Contact Behavioral Insights
Interest-Based Insights: Users are interested in industries like real estate, automotive, and fitness, aligning with Smarter Contact's target sectors. They also show an interest in sales, marketing, and business news.
Technology and Social Media Usage: Users primarily use desktop devices, followed by Android and iOS. They are highly active on LinkedIn and Facebook, indicating a professional online presence.
Smarter Contact Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Salesforce | 45% | Salesforce Automation, CRM, Marketing Automation |
HubSpot | 35% | Inbound Marketing, Sales Automation, CRM |
ActiveCampaign | 20% | Email Marketing, Marketing Automation, CRM |