Top Marketing Strategies for Skillrank

Skillrank User Persona

Name:

Olga Ivanova

Age :

32

Gender :

Female

Occupation :

HR Manager

Industry :

Information Technology

Education :

Master's Degree, Human Resources Management

Preferred platforms

GOALS

• Streamline the hiring process to reduce time-to-hire and improve efficiency
• Source highly skilled tech professionals with specific technical expertise
• Improve the quality of hire and reduce early attrition rates within the company

Frustrations

• Dealing with a high volume of irrelevant applications
• Difficulty in finding candidates with niche technical skills
• Lengthy and time-consuming screening processes

Name:

Dmitri Petrov

Age :

38

Gender :

Male

Occupation :

Recruitment Lead

Industry :

Software Development

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Build a strong talent pipeline for future hiring needs, especially for niche roles
• Reduce dependence on external recruitment agencies and their fees
• Leverage data and analytics to make better hiring decisions

Frustrations

• Facing challenges in reaching passive candidates open to new opportunities
• Struggling to accurately assess candidates' technical skills
• Lack of visibility into the effectiveness of recruitment campaigns

Name:

Irina Sokolov

Age :

28

Gender :

Female

Occupation :

HR Specialist

Industry :

FinTech

Education :

Bachelor's Degree, Psychology

Preferred platforms

GOALS

• Improve employer branding and attract top talent in a competitive market
• Enhance candidate experience throughout the hiring journey
• Implement a data-driven approach to measure recruitment ROI

Frustrations

• Dealing with outdated and inefficient Applicant Tracking Systems (ATS)
• Managing candidate communication across multiple platforms
• Facing difficulties in demonstrating the value of HR tech investments

Skillrank Geographic and Demographic Insights

Geographic Insights: Skillrank's primary market is Russia, constituting a significant majority of its user base. Neighboring countries with ties to the Russian tech industry show smaller but notable user percentages.

Demographic Insights: Skillrank's user base skews towards professionals aged 25-44, with a higher representation of males. This aligns with demographics in tech and HR roles.

Skillrank Socio-economic Profile

Household and Income Insights: Skillrank users typically fall within the middle-income bracket and have varying household sizes, reflecting the diversity of professionals in their target audience.

Educational and Employment Insights: The majority of users are employed full-time, reflecting Skillrank's focus on businesses actively hiring. Most users have university-level education, indicating a skilled workforce.

Skillrank Behavioral Insights

Interest-Based Insights: Skillrank users show strong interests in technology, recruitment, and human resources, aligning with their platform's focus on the HR tech industry.

Technology and Social Media Usage: Skillrank's users favor desktop devices, likely due to professional use. LinkedIn is their primary social media platform, reflecting its industry relevance.

Skillrank Top Competitors