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Simon Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 20
Gender: Male
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 23
Gender: Female
Occupation: Food Service Worker
Education: Associate Degree
Maya Rodriguez
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Student
Channels: TikTokInstagramYouTube
Goals
- Find trendy and affordable fashion for social events and school
- Discover new restaurants and entertainment options with friends
- Stay updated on local events and promotions at the mall.
Pain Points
- Limited disposable income to keep up with fashion trends
- Difficulty finding unique items that reflect personal style
- Missing out on sales and events due to lack of information.
Simon Geographic Distribution
Simon's market is predominantly North American, with the U.S. as its core, followed by Canada and Puerto Rico, and limited international presence.
Top Countries
United States
85%
Canada
8%
Puerto Rico
5%
Mexico
1%
Japan
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often mid-income households of 3-4 members, reflecting family-oriented shopping habits and disposable income.
Employment Status
Income Distribution
Education Level
Simon Behavior Analysis
Behavior Profile
Frequent Shopper
Loyalty
Personalized Offers
Digital Savvy
Online Shopping
Mobile Usage
Event Participation
Social Media Engagement
Family Activities
Fashion Trends
Dining Out
Entertainment
Information Seeking
Convenience Seeking
Travel
Technology Adoption
Device Breakdown
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