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Signia by Hilton Atlanta Target Audience

User Segments

Age: 42

Gender: Male

Occupation: Senior Management Consultant

Education: Master's Degree, Business Administration

Age: 35

Gender: Female

Occupation: Corporate Sales Director

Education: Bachelor's Degree, Business Management

Age: 50

Gender: Male

Occupation: Chief Technology Officer (CTO)

Education: Professional Degree, Computer Science

David Chen

David Chen

Age: 42
Gender: Male
Occupation: Senior Management Consultant
Education: Master's Degree, Business Administration
Industry: Consulting
Channels: LinkedInYouTubeX

Goals

  • Efficiently manage complex client projects while traveling
  • Maximize productivity and minimize travel-related stress
  • Continuously expand professional network and industry knowledge.

Pain Points

  • Lack of reliable high-speed internet in hotels
  • Difficulty finding healthy and quick meal options while on the road
  • Juggling multiple time zones and maintaining work-life balance.

Signia by Hilton Atlanta Geographic Distribution

Primarily targets US visitors, especially those linked to Atlanta's convention and sports scene, with some international appeal from neighboring countries and key European markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
Mexico flag

Mexico

1.5%
United Kingdom flag

United Kingdom

1%
Germany flag

Germany

0.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience largely consists of individuals or couples with high income, prioritizing luxury and convenience for their stays.

Employment Status

Income Distribution

Education Level

Signia by Hilton Atlanta Behavior Analysis

Behavior Profile

Luxury Travel
Corporate Events
Fine Dining
Wellness
Professional Networking
Upscale Experiences
Productivity
Seamless Execution
Indulgence
Convenience
High-Quality Service
Digital Engagement
Instagram
LinkedIn
Desktop Usage
Online Reservations
Brand Recognition
Value Premium Experiences

Device Breakdown

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