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Shuffle.com Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 38

Gender: Female

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Age: 29

Gender: Male

Occupation: Digital Marketing Consultant

Education: Bachelor's Degree, Marketing

Crypto Investor Alex

Crypto Investor Alex

Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: RedditLinkedInYouTube

Goals

  • To maximize returns on cryptocurrency investments through strategic staking and active participation in new projects
  • To find secure and transparent platforms that offer both entertainment and real earning potential
  • To stay ahead of market trends and identify lucrative opportunities in the crypto space.

Pain Points

  • Lack of transparency and security in some online crypto platforms
  • Time-consuming research required to identify legitimate and profitable crypto projects
  • Volatility and unpredictability of the cryptocurrency market affecting investment stability.

Shuffle.com Geographic Distribution

Shuffle.com targets a global audience, with strong user bases in Canada and Australia, followed by European and South American markets where crypto gambling is gaining traction.

Top Countries

Canada flag

Canada

18.5%
Australia flag

Australia

15.2%
Germany flag

Germany

9.8%
Brazil flag

Brazil

7.5%
United Kingdom flag

United Kingdom

6.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly medium to high-income earners, often living in 2-4 person households, indicating disposable income for gaming.

Employment Status

Income Distribution

Education Level

Shuffle.com Behavior Analysis

Behavior Profile

Online Gambling
Digital Savvy
Entertainment
VIP Treatment
Community Engagement
Sports Betting
Risk-Taker
Reward Seeking
Content Consumption
Streaming
Strategic Play
Influencer
Tech Enthusiast
Online Communities
Problem Solving
Competitive
Seeking Transparency

Device Breakdown

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